There are quite a few different ways you can run your Amazon business. The most standard is to have the product, put it on sale, sell it and then ship it to the customer. However, there are other methods that are suitable for those who either lack storage space or want to create their own brand.
No matter which selling option you decide to take, you’ll need a little help along the way. Here’s a guide on how to drive traffic to your Amazon page and how dropshipping can help you make the most of your business.
Drive quality traffic to your Amazon page
You need to drive good quality traffic to your Amazon page. In fact, it is no longer enough to just make a list and sit back and wait. Hiring the services of an Amazon marketing agency like Nuanced Media will put your product in front of more interested customers. Getting this highly profitable, good quality traffic to your sales pages will definitely lead to more customers buying your products and therefore more profit for you.
This can be accepted regardless of whether you are selling the product you own or are selling one of the following options:
Dropshipping is great for individuals who don’t want to handle products, don’t have the storage space, or don’t want to put in the effort to ship products to customers. In general, dropshipping is when a manufacturer uses your sales services as an intermediary in the transaction. They make the products, store the products while you list them for sale, and then ship the product directly to the customer on your behalf.
This can be a great way to sell products, however, you need to understand the risk you are putting your business at. If for any reason the customer is not satisfied or does not receive the product on time (or at all), it is you who will be the one to blame and receive the negative feedback, not your supplier.
Choose white label products
White label products are products that you can add your own brand to. There are different ways to sell white label products. You can order your stock, provide the manufacturer with your brand labels and put them on each product, then sell according to the dropshipping method above. or you can send the products to you with or without your brand label attached so that you can attach your own label and sell them regularly.
The key point to remember is that the manufacturer will make the same product, not unique, for you and your competitors, and the only difference will be your brand label. This is great for those who want to put their business name on a product and establish their own brand.
Branding definitely has its advantages. it helps keep the business top of mind with the customer, demonstrates a level of quality and sustainability, and can inspire customer loyalty.