Add time on page and search ranking with AI

Want to increase page time, boost engagement and improve search rankings? AI can help.

Summari uses powerful AI to summarize text with high accuracy. Those summaries can then be used to further engage the audience on your website and provide lasting SEO benefits.

We talked Ed Shrager, founder and CEO of Summari, to learn more about this AI-powered solution.

Describe Summari in one sentence or statement.

We summarize the text using AI.

How does Summari use artificial intelligence in its products?

At Summari, we use advanced AI technology to create the most accurate and powerful summaries. Our summaries are carefully formatted to deliver the most relevant information in the fastest and most easily consumed way possible. Our team is deeply committed to accuracy, knowing that small inaccuracies can erode trust and affect decision-making.

We understand that large language models are likely to generate text, leading to incorrect results that can harm the reliability of the final product. To counter this, we use a post-processing engine that rigorously detects and corrects any errors, ensuring the end result is of the highest quality. By prioritizing accuracy and reliability, Summari provides its clients with summaries they can trust.

What are the key marketing use cases for your AI-powered solutions?

Both of Summari’s product offerings have broad applications in the marketing industry, making them very versatile tools for marketers. Our Preview product is particularly valuable, providing immediate SEO benefits to our partners. By creating engaging and concise summaries, it increases user engagement and retention, leading to higher click-throughs (CTR) and improved search engine rankings.

Our API is another valuable resource that offers a variety of marketing applications. It goes beyond summarizing content like blogs and articles, allowing content marketers to quickly and easily identify key points and insights. Additionally, our API can help optimize reading consumption by providing an efficient and user-friendly way for audiences to access relevant information.

What makes your AI-powered solution smarter than traditional approaches and products?

Our AI-powered solution is faster and more efficient at generating accurate and concise summaries from documents of various sizes than humans. This saves marketers significant time and money that would otherwise be spent manually sifting through long texts.

Our solution achieves instant SEO benefits with time on page increasing by over 80% and pageviews increasing by over 50% when users interact with Previews.

Are there any minimum requirements for marketers to get value from your AI-powered technology? (eg data, list size, etc.)

To use Summari Previews, marketers need to insert a script into their desired site header. Summari can provide support and guidance to ensure that the integration process is seamless and simple.

The Summari API offers several options for accessing powerful summarization capabilities. Users can use the intuitive browser interface, integrate the API with Zapier, or customize its functionality to fit their unique needs. These flexible options enable marketers to take advantage of the technology in a way that works best for their workflow and specific use cases.

Who are your ideal customers in terms of company size and industries?

The ideal customers for our Summari Previews product are publishers and content creators who want to provide their readers with a better user experience on their webpages. By increasing engagement and keeping visitors on the page longer, Summary Previews can help boost search engine rankings and increase click-through rates.

The Summari API product offers a wide range of potential use cases in a variety of industries. Call centers, podcast creators and platforms, academics, and many other professionals can use the API to quickly and efficiently create concise, high-quality, and informative summaries. With its customizable and flexible functionality, the Summari API enables users to streamline their workflows and achieve their specific goals in a wide range of contexts.

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What do you see as the limitations of AI as it exists today?

AI is only as good as the data sets they are trained on. AI algorithms can suffer from bias, especially when trained on data sets that contain inherent biases. This can lead to unintended and potentially harmful consequences, raising ethical concerns that need to be addressed.

What do you see as the future potential of AI in marketing?

AI will allow marketers to create content much faster and at a lower cost than ever before. This is likely to lead to hyper-personalization of marketing collateral and an overall increase in the effectiveness of marketing spend.

Any other thoughts on AI in marketing, or advice for marketers new to AI?

AI has huge potential and is an exciting technological advancement. However, when choosing solutions to use, it is important to ensure that there is comprehensive error checking, fact checking and moderation of bias. It’s also important to use tools that can adapt to a creator’s unique writing and brand style to ensure the content created is authentic and impactful.

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