WooCommerce vs Ecwid: Which is Better for Ecommerce?

When you start an eCommerce store on WordPress, you need to choose the best plugins, and the best options you can get today are WooCommerce and Ecwid. However, both apps have their strengths and weaknesses.

Whether it’s ease of use and several features, WooCommerce vs. Ecwid? certainly a touchy subject. This post will give you a clear comparison between the two so you can decide which one is better for your eCommerce store.

WooCommerce vs. Ecwid. The main difference

To start the debate, you need to understand the main differences between Ecwid and WooCommerce. This will then help you understand the value of each before delving into further details.

What is WooCommerce?

WooCommerce is an open source e-commerce application that allows business owners to efficiently create and manage an online store. This plugin is known for its scalability, flexibility and ease of use as it has helped several business owners manage their online store. When using WooCommerce, you can sell physical and digital products that demonstrate the plugin’s reliability.

Also, if you have special requirements when designing your online store, WooCommerce offers many customizations. With over 5 million active installations, WooCommerce is a powerful, extensible platform that gives you full control over your store and customers.

What is Equid?

Ecwid, founded in 2009, is a SaaS software, better known as an “e-commerce widget”, that has been of great help to small businesses. Small business owners who are always concerned about the growth of their store can rely on Ecwid and strengthen their online presence. There’s no need to remove your current website when using Ecwid, as you can add it as an extension to any website. With over a million online stores seeking support from it, you can clearly understand the effectiveness of Ecwid.

WooCommerce vs. Ecwid. Ease of use

Ease of use is essential when choosing the right WordPress plugin for creating an online store. However, you should be aware of the basics of creating an online store when you create it using any of the available options, but what else? Let’s find out.


As a user, you need to install, manage updates, track backups, and optimize everything if you’re going to use WooCommerce. The case would be different if you already have a WordPress site. otherwise, setting up an online store with WooCommerce will be similar to developing a WordPress website.

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Unfortunately, there is no drag-and-drop option for creating websites, but you can get help from the WordPress Page Builder. Overall, WooCommerce has all the essential and simple features to build an online store.


If your focus is solely on ease of use, Ecwid takes the prize. It is one of the best platforms that allows merchants to create a user-friendly store. You can easily set it up, manage it well and use a variety of features to accelerate your online sales.

In addition, Ecwid also offers excellent customer support, so you can always get help when you need it. Therefore, if you want a simple, user-friendly and efficient e-commerce solution, go with Ecwid.

WooCommerce vs. Ecwid – Pricing

Since you are aware of the main difference between the two, the next important thing that will help you understand the difference between the two is the pricing.


Since WooCommerce is an open source platform, there is no need to pay a single penny for the initial stages. After that, you have to pay for the specific features and capabilities that you want to add to your website. Before choosing the main features, you need to find out your needs and also make sure that they are compatible with your website or not.

In terms of pricing, you’ll pay $10-$40 per month for hosting, around $15 per year for a domain name, up to $79 per month for SSL and storefront themes, and $10 to $100 per hour for plugins and developer fees. However, the above prices depend on the size of your site. So, it is better to consider everything before buying any feature or plan.


As for pricing, Ecwid offers a free plan instead of a free trial. Plans can be upgraded according to business size and requirements. With that said, let’s take a look at some of the plans Ecwid offers.

  • Free plan – You can use the free plan for life and access to the main online store added to your WordPress. The app only supports ten products and also gives you access to social ads, gift cards, and more.
  • Venture plan – The Venture plan comes in at $15 per month and allows you to use some of Ecwid’s professional features. The plan supports 100 products and you can also add the store to Facebook and Instagram to get more customers. In addition, you also enjoy other additional features such as mobile optimization, discount coupons and inventory tracking.
  • business plan – Available for $35 per month, the business plan allows you to sell on Amazon and eBay. It supports 2,500 products and comes with additional features such as automated email marketing, abandoned cart notifications, and product filters.
  • Unlimited plan – The Unlimited plan is $99 per month and gives you more useful tools like the branded app and priority support. As the name suggests, the plan supports unlimited products.

WooCommerce vs. Ecwid. Design and customization

Design and customization are two important factors that help you differentiate between the two WordPress plugins. In this case we have WooCommerce vs. Ecwid?so let’s find out which one offers better design and customization options.


WooCommerce is known for its variety of themes. You can choose from countless paid and free themes for your store from its theme store. Online retailers can use premium themes that are specially designed keeping different industries in mind.

For example, you can get a suitable theme for a fashion store and another well-designed theme for selling beauty and cosmetics online. Additionally, WooCommerce is a WordPress plugin, so you can also look for benefits from WordPress themes and CMS. What’s more, you can also buy amazing themes from other marketplaces if what’s available in the theme store only excites you a little.


Ecwid is much simpler and better for business owners who have their own websites. Therefore, Ecwid only offers one theme, but if you want to make further changes to the design of your online store, you can get more options. You can look for more design features like image zoom and background music to make your website more attractive.

WooCommerce vs. Ecwid. SEO:

SEO (Search Engine Optimization) is a strategy by which you optimize your website for search engines to improve its ranking. WooCommerce and Ecwid are both SEO-friendly, but let’s compare them to decide which is better.


WooCommerce is hailed for being SEO-friendly. all credit goes to WordPress plugins. With WooCommerce, you get several SEO plugins, and the best ones include Yoast SEO and All-in-One SEO.

Plugins will boost your eCommerce website to improve its ranking on the search engine results page. When it comes to product pages, the SEO factor that comes with WooCommerce definitely optimizes them to improve overall rankings.


If you focus heavily on SEO and plan to use Ecwid, you will end up disappointed. This is because Ecwid lacks important SEO parameters and uses AJAX. Therefore, all online stores powered by Ecwid are considered JS scripts by search engines. So they should be more credible for SEO promotions and it doesn’t make sense to make them SEO.

Final words

So after much discussion WooCommerce vs. Ecwid?, you will have an idea of ​​which e-commerce platform will best suit your needs. If you have plans to set up a large store with minimal capital, WooCommerce is the right choice.

And, if you’re going to build a small-scale online store and need an excellent store builder with superior customer support and great built-in features, Ecwid is the way to go.

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