Winning at the Amazon Buy Box. What does it mean and why is it important in 2023?

Spring will soon be over and retailers have rarely started their summer sales. But 2023 brings a whole new set of challenges. People everywhere face higher interest rates, rising costs of living, climate threats, political turbulence, and job uncertainty due to the adoption of AI.

Amazon itself just laid off more than 18,000 tech workers, in addition to its usual agency layoffs and fulfillment center shutdowns. So it’s more important than ever to make sure we’re straight about the facts about Amazon Buy a box competence and ownership for salespeople who want to succeed in 2023.

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