In this era of content creation, consumers want to feel as close to their favorite athletes as possible. Behind-the-scenes (BTS) content serves this very purpose, giving insight into the athletes’ personalities, the insider process of how moments are captured at events, and the fans who have access to the content on that topic will likely make them feel inside. was awarded. In this week’s edition of Content Lessons with Ash, I’ll be summarizing five examples of behind-the-scenes content and what makes each BTS piece stand out.
Omar Raja
Omar Raja is a creative who attends various sports events and shoots content that includes fighter transitions and ringside footage, chronicling his overall experience.
The content it supports has value for sports consumers in the following ways:
- It gives the consumer a different perspective on the content they consume.
- The audio narration added to the highlight reel of the occasion reinforces his connection to his community.
While creating content, Omar has built a community of 3.9 million TikTok followers, 4 million+ YouTube followers, 517k IG followers, and 16k Twitter followers.
UFC – Sensation and Suffering
The UFC, arguably the biggest combat sports promotion on the planet, has a YouTube series called The Thrill and the Agony. The content focuses heavily on BTS content, covering preparation and post-fight footage of the two fighters. Videos typically include post-fight celebrations, pre-fight and post-fight interview clips, photo shoot clips, and more.
On YouTube, videos related to “Trill” and “The Agony” often get 200-900 thousand views.
Such valuable content provides the best engagement for sports fans including the following:
- It raises awareness of the teams behind the key athletes.
- It’s an opportunity for athletes to build on their current audience by showing more shots of their personalities.
BT Sport UFC – Wonderboy vs Jack Black
UFC veteran Stephen “Wonderboy” Thompson recently caught up with multi-talented legend Jack Black ahead of his fight against Kevin “Trailblazer” Holland this weekend. The BT Sport UFC content team did a great job capturing this content, which generated a lot of conversation among the MMA community, judging by the responses to the comments.
Similar to the content above, this one best showcases Wonderboy’s personality for new and existing audiences through his brief conversation with Jack Black.
UFC Europe – Jack Hermanson photo shoot
Jack Hermanson is another UFC fighter with a fight coming up soon. When building up to UFC events, photo shoots are often the starting point to get fans excited before the event in terms of content.
Furthermore, from this video alone, the UFC Europe IG page has allowed the clip to be used in various content formats, which can help expand reach, awareness and engagement. For example, it can be used as a meme, thumbnail or similar.
ONE CHAMPIONSHIP – Juggernaut shows off his speed
Jeremy ‘The Juggernaut’ Pacatiw is a ONE Championship athlete who recently uploaded training footage ahead of an event he is competing in. This BTS content provides value for multiple purposes, including allowing ONE fans to practice and be inspired by MMA training while having. access to tickets and learn more about the event.