West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, a software-as-a-service (SaaS) program that uses generative artificial intelligence (AI) technology to help small businesses in the US create their ultimate 30-second pitch. duration and other important marketing. messages on demand.
The cloud-based application is based on IAM’s proprietary BrandStory process. This unique approach processes business marketing data and then uses AI similar to ChatGPT to create strategic marketing content. Customized content may be published on a variety of platforms, including social media, e-mail. emails, presentations and even traditional media.
The origins of the software can be traced back to November 2022, when it was just an idea proposed as part of a project by Vantage Ventures and CEO Sarah Biller. Vantage Ventures, an initiative of West Virginia University’s John Chambers School of Business and Economics, aims to foster large-scale businesses to tackle complex challenges.
The idea then became a reality in the SaaS Factory initiative, which tasked five WVU students and five West Virginia entrepreneurs to build ten SaaS applications in ten weeks starting in January 2023. Successful software engineer Kerry Landis oversaw the project that eventually led to the birth of StoryMaker.
The software also reflects the expertise of IAM President and StoryMaker developer Jim Matuga. “Over the past 35 years, I have had the unique opportunity to interview and mentor thousands of business leaders. One thing that many people struggle with is the question. “What’s your 30-second pitch?” Matuga said. “StoryMaker solves this core business problem and much more.”
StoryMaker is hailed as a tool that brings marketing sophistication to small businesses. It provides them with the resources they need to effortlessly create effective marketing messages, including their perfect 30-second pitch, social media content, longer marketing messages like emails, and more. emails and blog content, and even tag lines.
Matuga adds: “The right words are important and essential for most small businesses to get people to take action, buy their products or services and increase sales, which is exactly what StoryMaker does.”
The app also offers a number of features such as user-defined marketing tone of voice, customizable calls to action, blog content writing, social media hashtag creation, and unlimited product/service creation. Furthermore, it securely stores business profile and product/services data in a secure, cloud-based database and allows users to create unlimited marketing messages as needed.
In an era where effective marketing can make or break a business, StoryMaker appears to be a valuable tool for small businesses, allowing them to compete with larger corporations by offering a level of marketing sophistication previously unavailable.
IAM is offering a 7-day free trial of StoryMaker, after which the subscription price is $29 per month as a limited-time introductory offer, and the regular price is $99 per month. A provisional license is pending in the application.
As small business owners continue to navigate the ever-evolving digital marketing landscape, tools like StoryMaker can provide significant benefits by simplifying and amplifying their marketing messages, giving them an edge in an increasingly competitive marketplace.
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Image: wv.gov