TradeMe launches Everyday Runway to promote second-hand fashion

Online marketplace TradeMe is hosting a pre-owned fashion show in Aotearoa called the Daily Runway.

The exhibition will feature clothing from urban streetwear to haute couture, curated by renowned stylist and director Sammy Salsa. The runway features over 100 pieces that Salsa has personally selected from TradeMe listings.

“Secondhand fashion should be a staple in every good wardrobe,” said Salsa.

“Searching for pre-loved looks gives access to labels and products at significantly lower prices, meaning fashionistas can purchase brands they might not otherwise be able to add to their wardrobe.”

According to new data from TradeMe’s forthcoming Circular Economy Report, the average Kiwi has seven pre-owned items of clothing in their wardrobe. There are 11 million pre-owned items in the country with a total market value of $300 million.

TradeMe also revealed information about the ability for New Zealanders to list unused items. Of those surveyed, 72 per cent of Kiwis who have pre-loved clothes intend to sell at least some of them, with 9 per cent intending to sell all. Younger Kiwis are more inclined to list their products online, with 84 percent of millennials willing to do so.

Proceeds from the sale of the Everyday Runway apparel will benefit RainbowYouth, a charity that provides resources and advocacy to queer, genderqueer, takatāpui and intersex youth in Aotearoa.

Source link