The Lifestyle Image Link Attribute 101 (Practical Tips)

E-Commerce Articles E-Commerce Marketing

Product images are the best way to present your products on the online shopping platform.

But some product images can be a little boring, especially if they’re used in the background of all kinds of interesting content in Display ads.

The lifestyle image reference feature is the answer. You keep the traditional product image as your main image, but use a more attractive one for placements that need it.

In this article, we’ll take a look at the lifestyle image link attribute and explain what it is, how to format it correctly, and how it relates to the image_link and additional_image_link attributes.

What is the Lifestyle Image Link feature in the Product Feed?

Lifestyle_image_link allows merchants to present a lifestyle image to their product.

“Lifestyle” means showing how customers can use your product. The idea is to present products in their natural or authentic environment, as opposed to standard product images on a white background (defined by the image reference attribute).

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