Sociowash, Tide unveils marketing campaign featuring Punjab Kings players

Sociowash, an integrated advertising agency, has teamed up with a leading global detergent brand, Tide, to launch an integrated campaign featuring Punjab Kings (PBKS) players. This campaign features a star-studded roster like PBKS skipper Shikhar Dhawan, Arshdeep Singh and Shahrukh Khan.

Sociowash created and executed the campaign and SW Studios produced the video highlighting Tide’s partnership with PBKS. The agency was also responsible for developing multichannel assets for the campaign.

The collaboration was announced through a short teaser ‘Sadde Punjab ka Naya Favourite’ which also heralded the debut of Tide Liquids in India.

Sociowash helped the Tide develop a strategic plan that included offline advertising, out-of-home (OOH) placements, in-stadium advertising and digital ads to maximize the campaign’s reach. The campaign aims to raise awareness of the Tide Liquids launch and connect with customers using various touch points and assets.

Pranav Agrawal, Co-Founder of Sociowash, said “We are thrilled to partner with Tide on this campaign that showcases their association with the Punjab Kings. The video, shot at our in-house production SW Studio, perfectly captures the essence of the partnership and highlights Tide’s role as an official partner. We believe this campaign will create a lasting impression on consumers, resonating with cricket fans as well as Tide’s loyal customers.”

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