Simon Carter. A menswear brand that has stood the test of time

Building a successful brand is no easy feat. it requires hard work, dedication and a keen eye for design and quality. That’s why we’re delighted to introduce Simon Carter, a menswear brand that’s been around for over three decades.

Simon Carter, the owner and founder of the eponymous brand, started his business by accident. With a degree in immunology, Simon’s foray into the world of fashion was a hobby that turned into a full-fledged business. She started buying and selling vintage clothes while studying immunology and eventually got a job in a north London department store where she learned about merchandising and store management. Running his own brand started as a hobby, selling locally to independent shops, but Simon decided to take the leap into running his brand full-time. Today, Simon Carter is a successful e-commerce business with four stores and a wholesale business with overseas retail partnerships, including 13 stores across India and doing business in Japan and Australia.

image shows the interior of Simon Carter's store

What sets Simon Carter apart is their commitment to individuality. They don’t cater to customers who are concerned with the big label; rather, they focus on those who want to understand what product they are buying. Simon Carter’s customers value quality and design and want to look smart and sophisticated. The brand wants to dress and make confident, stylish men.

At Simon Carter, everything that goes into the range is carefully selected by Simon himself, who serves as creative director. He makes major decisions and liaises with brand partners across seven continents to ensure the brand maintains its high standards. Simon Carter’s business model is very circular. Its online business supports its bricks-and-mortar business, which supports the brand, which in turn supports the retail arm, and it feeds back into the online business.

Simon Carter stands inside his shop

Simon Carter is one of the very early adopters of e-commerce, launching their first website in 1999 when the internet was just beginning. He has seen it evolve and that makes him a true connoisseur of e-commerce platforms. As a successful e-commerce business, Simon Carter knows the importance of having the right partners. That’s why they work with EKM, a platform that has helped them take their business to the next level. EKM came on the recommendation of a friend.

Simon describes EKM as “big enough to get things done and small enough to really care.” The EKM team is always one step ahead of Simon Carter’s needs and they do their job with great attention to detail.

Simon Carter is a brand that has stood the test of time. With a focus on quality, design and individuality, they have built a loyal customer base that spans the globe. As an e-commerce business owner, there is much to learn from Simon Carter’s success. Whether you’re just starting out or have been in business for years, Simon Carter’s story is a reminder that with hard work, dedication and a commitment to excellence, anything is possible.

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