Many brands use email newsletters to build audiences and drive engagement, but many don’t do it as well as they could.
The sad fact is that newsletters are a great marketing tool, but many marketing teams treat them as an afterthought or don’t have the time to really make the newsletter valuable to their audience.
An AI-powered company hopes to change that.
rasa.io enables companies to create highly personalized newsletters using AI. These newsletters increase reader engagement because they provide content tailored to the subscriber’s individual preferences. And the data generated by these newsletters allows brands to better understand what readers want.
We spoke to Kolton Xie, CMO of rasa.io, to learn more about this AI-powered marketing solution.
Describe your company in one sentence or statement.
rasa.io automates the newsletter production process and uses AI to personalize the content you send so that each of your subscribers receives a unique, curated email.
How does your company use artificial intelligence (ie machine learning, natural language generation, natural language processing, deep learning, etc.)?
Using engagement data, machine learning and behavioral insights, our AI powers your content curation so you can spend less time and effort on your newsletter.
Rasa.io artificial intelligence selects a set of articles for each individual from your content pool based on previous engagement with your newsletters. Our AI recommendations can be used for dynamic subject lines, as well as to indicate the best focal point for an article image when cropping it in our email templates.
We also use the power of NLP to conceptualize and assign topical tags to each article we aggregate on the platform.
What are the primary use cases for your solutions for marketers and sales professionals?
Using rasa.io, you can increase your email engagement by sending personalized news at the individual level instead of the audience level and automate your content development process.
Finally, with this highly customizable newsletter, there is an opportunity to create a new revenue stream by selling advertising space in the form of featured images or sponsored content. You can also use ad spaces to continue driving traffic back to your website pages or special events you want to promote.
What makes your AI-powered solution smarter than traditional products?
Using a traditional email platform, you spend countless hours manually crafting articles and other news that may not always be 100% relevant to each individual in your audience. rasa.io removes the burden by automating that process, leaving you more time to focus on other priorities. Your audience also wins by receiving a tailored newsletter with news tailored just for them.
Are there any minimum requirements for marketers to get value from your AI-powered technology? (eg data, list size, etc.)
There are very few requirements to get started. All you need is an email list (which we can help you grow with the tools in our dashboard) and an understanding of where you want to aggregate your content from. You’ll start to see the value of AI as soon as subscribers start opening and clicking on your emails.
Who are your ideal customers in terms of company size and industries?
We provide value for companies of all shapes and sizes, from small sole proprietors to multi-million dollar organizations. The ideal client will have a variety of industry news published in their area. We also work with media companies that are trying to distribute and personalize the news they publish.
What do you think are the limitations of artificial intelligence as it exists today?
When it comes to using AI for personalization in marketing, it can only be as smart as the data provided, which can be limiting.
What do you see as the future potential of artificial intelligence in marketing and sales?
AI has the potential to create a highly personalized journey for the end user that can lead to more positive experiences with the brands and organizations they interact with. There is great potential for personalization through AI, not only in email marketing, but also for website and app UX.
Other thoughts or advice on AI in marketing for marketers just starting to explore the possibilities of AI.
Just try it. Dip your toes in it. Make it a habit to always learn new ways to make your life a little easier.