REO Communications Interviews with EBO CEO Dr. Gege. Gat on AI

“Artificial intelligence is the most important technological transformation of the moment, and we must recognize its potential to transform society,” Dr. Gege Gat, CEO of EBO.

Dr. Gege Gat speaks to a global media organization and celebrity Publisher of Fortune magazineREO Communication on Artificial Intelligence (AI) and its impact on society.

AI has a significant impact on two fundamental business processes, says Dr. Guth. They are acquisition and engagement. Through the acquisition, businesses will leverage the benefits of AI to profile, target, approach and engage with citizens across all channels. Engagement will allow businesses to apply AI to create an active, ongoing dialogue with customers, rather than one-off, transactional interactions. This, in turn, leads to improved service, better customer satisfaction, longer maintenance cycles and richer customer lifetime value.

“Machines are becoming less artificial and more intelligent”

The EBO CEO notes that machines will rely less on bottom-up big data and more on top-down reasoning, similar to the way humans approach problems. In turn, this sees AI’s usefulness grow as it moves from narrow domain to decision support, making AI relevant in scenarios that only months ago seemed irrelevant.

Digital is not a tool, but a way of seeing the world

As Artificial Intelligence rapidly expands, this leads to increased data privacy and security regulations. Dr. Guth points out three key topics to focus on going forward. These.

  1. The future of jobs will be different. As automation becomes a critical component of change, employability will focus less on the candidate’s existing knowledge and more on the candidate’s ability to learn over time.
  2. Enterprises must focus more on data to better understand patterns and incorporate them into decision making.
  3. Innovations that begin hastily can have unfortunate (and unintended) consequences that erode public trust. Encouraging ethics in technology and innovation and making it part of our educational framework is important.

Read the full article in the REO Malta publication here.

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