While the rumors started circulating last week, Meta confirmed that they are releasing a paid subscription called Meta Verified for Facebook and Instagram. The new service will include a verified badge and access to account support.
Estimated reading time: 3 minutes
The new service was announced by Mark Zuckerberg on Facebook, as well as in a blog post with some details.
The company claims the new subscription service is aimed at creators who have requested verification and account support. Launching in Australia and New Zealand, government ID holders will be able to register and pay for the new account service on Facebook and Instagram. In short, Meta Verified will give you:
- Verified badge, confirming that you are real and that your account has been validated with a government ID.
- More privacy protection through active account monitoring for impersonators who can target people with growing online audiences.
- Help when you need it with access to a real person for shared account issues.
- Increased visibility and reach with a prominent position in certain areas of the platform, such as search, comments and recommendations.
- Exclusive features express themselves in unique ways.
It won’t be a free-for-all like Twitter, where anyone can get a blue token by paying. Not only does Meta Verified require an existing account with historical posting activity, but also a government ID to match the account’s profile photo. need to submit. Once approved, subscriptions will be monitored for account fraud.
Some of the terms and conditions imposed by Meta include:
- The increase in visibility may vary depending on the size of the subscriber’s existing audience and the topic of their posts. Subscribers with fewer followers can have a more noticeable impact on their reach because their audiences are smaller. All Meta Verified subscribers and their content must comply with our Terms of Use and Community Guidelines. All content will be subject to our current recommendations guidelines on Instagram or Facebook and our Content Guidelines.
- We’ll be offering exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 free Facebook stars per month so you can show your support for other creators.
- AUD 19.99 on web, AUD 24.99 on iOS and Android. NZD 23.99 on web, NZD 29.99 for iOS and Android.
- At this time, businesses are not eligible to apply for Meta Verified.
- At this time, Meta Verified will only support your real name on your profile. Once your profile is verified, you cannot change the profile name, username, date of birth, or photo on your profile without going through the Meta Verified subscription and approvals application process again.
Interestingly, you have to use your real name in your profile, I can see some content creators not wanting to do this for various reasons including branding and security. It’s also interesting to see that businesses are not eligible for Meta Verified. Also, the pricing seems pretty steep, but if you’re going to join and sign up, I’d do it online, as the company has obviously increased iOS and Android fees to make up for Apple and Google’s cutbacks. to take
As mentioned above, the new service will be introduced in a trial phase in Australia and New Zealand.
What do you think about Meta Verified? Are you going to subscribe when it becomes more widespread or is this just a money grab with twitter trails? Let us know on social media using the buttons below.
