Oracle Marketing sees an increase in multichannel messaging by marketers to meet customer demands during the 2022 holiday season.

Author: Shrishti Sophat, Senior Vice President of Product Development, Oracle


Marketers prepare year-round for the holiday shopping season by creating and identifying the best ads, messages and channels to deliver to their customers and prospects. A lot has changed over the past few years, including consumer demands and interactions with brands. Online shopping has become the norm as many consumers use multiple channels to browse and buy (web, SMS, in-app, social and advertising). Personalized experiences with targeted messaging and relevant content are key to engagement; customers want to feel like you’re speaking directly to them, and they want to deliver content that’s tailored to their individual wants and needs at the right time and in the right way. right channel. To do this effectively for millions of customers, marketers must stay ahead of the curve by understanding emerging trends and adopting solutions that work for them, such as AI and ML for personalization, recommendations and targeting at scale.

Throughout the month of November, our customers sent more than 25 billion messages across Oracle Marketing’s email, web push, mobile push and SMS channels. While Thanksgiving is still the biggest shopping week of the year, consumers are now shopping earlier and earlier, and marketers are meeting the demand. Think about all the messages you’ve received in your inbox over the past month. many of these can be sent by amazing marketers using our solutions.

With the Oracle Marketing suite, brands can orchestrate that experience end-to-end, from creating hyper-targeted audience segments, to creating campaigns and personalized content that support customer interactions at every touchpoint (in every channel) and insights that help marketers stay informed about campaign performance. so they can continue to improve their strategy and build stronger connections with each customer based on their behavior and preferences.

Each year, we diligently prepare for the billions of messages and interactions that flow through our systems during the holidays to empower our customers who expect the best; throughout the holiday season. This year was no different. We were ready and our customers were eager to ship.

It’s exciting to see all the impressive and impactful campaigns rolling out this holiday season, and I’m very proud of the work we’ve done to guide and support our customers. I wish you all a safe and peaceful holiday and much success in 2023.

#blackfriday2022 #scalability #omnichannel #holidaiemailmarketing

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