Meta is launching paid verification on Instagram and Facebook in the US

Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the US. The subscription service, which first launched in Australia and New Zealand, allows users to add the coveted blue badge to their Instagram and Facebook accounts. monthly fee. Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile.

“Meta Verified is launching in the US today,” Zuckerberg said on Instagram on the Meta Channel on Friday. “You can get a badge, proactive personalization protection and direct access to customer support.”

Starting today, you can join the waiting list to sign up for the subscription service online. In addition to the monthly fee, you must be at least 18 years old. You must also complete the verification process and provide a government-issued photo ID to verify your identity before your Meta Verified subscription can be approved. Two-factor authentication is required for paid verification.

Zuckerberg is borrowing from Elon Musk’s playbook with the new Meta Verified offering. After Tesla’s CEO acquired Twitter last fall, the social network launched paid verification for $8 a month through its revamped Blue subscription service. However, unlike Twitter’s playbook, users already verified on Instagram and Facebook won’t have to pay to be verified. Musk has promised to get rid of legacy verification badges in the future.

Meta Verified comes with exclusive stickers on Facebook and Instagram Stories and Facebook Reels, as well as 100 monthly stars on Facebook so you can show your support to other creators.

While Meta has chosen not to charge its customers for most of its services for more than a decade and a half since its founding, things are changing. It’s worth noting that Meta and Twitter aren’t the only companies to introduce subscription services, as Snap launched its own subscription service last year, converting 2.5 million users into paying customers.


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