In the highly competitive Amazon space, Amazon sellers may need help developing an effective advertising strategy and managing their advertising campaigns. This is where a team of professionals can make a big difference. This case study reveals how KLIM doubled down on Amazon advertising and saw massive results with Seller Labs Services in its corner.
KLIM: History of the company
KLIM Technical Riding Gear is a global leader in the design, development, supply and distribution of the most advanced power sports apparel for snowmobile, motorcycle and off-road riding. KLIM offers gear for the most demanding cyclists using the world’s most premium technologies in waterproof, breathable, durable and comfortable materials. With continuous feedback and input from dedicated test pilots and passionate customers, KLIM strives to do one thing above all else: improve the riding experience.
In the Rockies, you can either stay cold or get hot and sweaty in the wrong gear.
KLIM began making gloves and jackets for skiers, specifically for ski patrollers at various resorts. Later, they eventually moved into snowmobile gear, which was unprecedented at the time, though it spawned imitators and competitors. Although KLIM didn’t start out as a one-piece kit, it has perfected it and continues to stand behind the quality of its products.
What was KLIM’s biggest challenge?
Advertising on Amazon could have been a full-time job that Ben didn’t have time to do. With so many changes, as well as the complexity of the platform, he couldn’t keep up. Although Amazon provides some webinars and “how to optimize” guides, it has not provided enough substantive information. In order to keep the rest of the business running smoothly, Ben couldn’t continue to manage Amazon ads with inventory, websites, communications and many other things that go along with running a successful e-commerce business.
Why Seller Labs Services?
Ben Parker had been using the Seller Labs PRO software for some time before starting his partnership with Seller Labs Services. Sometimes he realized that even though PRO was a solid tool, he just didn’t have the time to manage things alone. So he spoke to our Success team to ask about other options we could offer him, and he was immediately intrigued by the prospect of using our Services. However, Ben did his due diligence shopping around for ad management options to find that Seller Labs provided the right pricing and service options for his needs.
We were looking at a few different options for that, and Seller Labs just came up with a really great price compared to what we were getting from other people, other companies. Seller Labs Services said: “We can do ads. If that’s all you need help with, here’s the price.
In the first few months of using Vendor Labs, Ben really tested our team. However, it became clear to him that his initial thought was correct. he wouldn’t have been able to do it without help. After seeing the effort put into the ad and consistently calibrating with our managers, he ultimately decided to trust the Seller Labs team more and devote his time and energy to other issues.
Results after switching to Seller Labs services
Ben started seeing real success with our ad management at the end of his third month of using Seller Labs Services. While the first two months were not at their target ACoS, their Account Manager, Alexi Bell, made some attempts to meet the targets, communicating effectively with Ben to explain the full story. He also noted that their product is quite niche and that finding the right Amazon buyer requires extensive research.
It took time for Seller Labs to get to know that market and that brand, to gather really good data to make things better. After a few months of having the data, this switch seems to have been flipped. You know, everything just fell apart.
Since then, KLIM has consistently been under its target ACoS, reaching up to 5%. While that number fluctuates due to the addition of new products and new research, it generally remains consistent. Ben also informed that this 5% figure coincides with durable advertising costs, which means insignificant advertising revenue for KLIM. Along with the advertising success, KLIM achieved its highest annual total revenue ever.
2022 was about 38% higher than 2021, which was our previous best..
Results that speak volumes
Within a year of using Seller Labs Services, KLIM saw:
- 38% total revenue growth year over year
- ACoS reduction to 5.7% in 2022
- higher ad revenue compared to 2021
What does KLIM appreciate most about Seller Labs?
Ben was careful to point out how easy it was to work with our team, specifically noting that he never got a negative response to any request he made, instead hearing “Let’s figure out how to do this.” Combining this with a team he also found he could talk to about his personal life, Ben developed a close relationship with our team based on excellent communication with both business and other areas.
Although Alexi is no longer my Account Manager, I still talk to her every two weeks; She is my friend: I never leave a meeting feeling like it didn’t go well.
At the same time, the Seller Labs Services team tends to stand by its core business values of delivering consistent results and gold standard customer service.
Delivering a high but efficient ROI for our clients is our number one priority here at Seller Labs. The second of these is fostering a genuine relationship not only with the brand, but also with the team behind that brand. Ben is a prime example of that success. Watching Klim grow at Amazon and exceed all expectations was a blast. I love playing a piece on that journey and raising the bar even higher for next year.
Ben also recommends Seller Labs Services to anyone looking for someone to manage their Amazon ads, noting that when it comes time to balance the books at the end of the year, there’s no doubt he pays Seller Labs :
Some may see the high cost at first…but I could never do anything else with that service fee to generate more money than I generate with Seller Labs. The Seller Labs line item is there at the end of the year and I don’t have to explain it, they are with it.
As KLIM continues to work with Seller Labs, it will look to continue its advertising success by setting new goals and ultimately increasing profitability.
Seller Labs services for profitable Amazon advertising
Will Marcotte Marketing Manager, Seller Labs Services
Will is a Marketing Manager at Seller Labs Services. Not only does he have years of experience in the space, he also prides himself on his ability to adapt to change and communicate the impact of that change to others.