Selling on Amazon Global? Here are some international marketing tips for your AMZ-Shopify listings
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Amazon Global Sales is a multi-billion dollar program that empowers businesses to scale internationally. Expanding to nearly 20 countries, Amazon not only offers a platform, but also expands amazing tools and services to enable brands and retailers to reach potential customers. Well, the more you know what you sell and where you can sell it to get the highest sales, the more you need to understand advertising and international marketing strategies to get visible to your target audience. This blog revolves around the basic idea of educating you on how to sell your Amazon products internationally, what are the key international marketing strategies, and how CedCommerce’s Amazon-Shopify integration can help you with an integrated selling experience on Amazon.
But before we start with the main idea, here are some incredible reasons why Amazon Global Selling is a must for businesses today.
Why is Amazon Global Selling Important?
Amazon helps sellers and brands expand their business to potential customers worldwide. This helps sellers generate more revenue by working on multi-channel. Furthermore, Amazon’s Global Selling Program offers businesses tremendous opportunities in several ways. Let’s check it out.
Exploring undersaturated markets
Amazon’s Global Selling program is a great way to explore underserved markets. Basically, highly developed countries are economically mature. Most of the e-commerce malls and top brands have already used their best in developed countries, it is not wise to compete in an already dominant economy. Under Amazon’s Global Program, sellers have nearly 20 countries to expand their business and build a customer base in new markets where there is less competition and untapped potential.
The program is a way to stay competitive in the market. If you are selling something that is not widely sold in your country, you have many more markets where your product can have a decent demand. Exploring new markets and creating demand in the respective markets helps the business to operate and never be out of competition.
Additional income streams
You may not be selling from the market all year, but what if you have up to 18+ markets to capitalize on? Business expansion ensures a continuous flow of income from one channel or another.
Amazon is a customer- and seller-centric platform that ensures sellers have the best selling experience. Be it marketing, sales or shipping, Amazon has the right solution for everything.
Making it an omnichannel business on Amazon for you, CedCommerce has built a native sales channel app with advanced automated multi-account functionality that helps you manage, operate, and streamline multiple accounts on Amazon for a seamless selling experience. Try it now!
Now let’s understand how to build successful international marketing strategies.
What should a business understand about international audiences before entering international markets?
Any Amazon business should analyze some aspects of the international audience before planning international marketing strategies. A clear picture of these aspects of international markets will enable retailers to build actionable plans that are sure to attract customers and revenue.
Clarify your general target market
Your total addressable market (TAM) is the actual market that is right for your product. When doing your research, be sure to use first-party or third-party data to get website visits, online purchases, purchasing power parity, etc. of the country you want to expand into. This will help you get the true size. your target market.
Identify market gaps and needs
A market gap refers to areas where businesses are not currently serving. As a smart marketer and business owner, you need to know which country has which customer gap and how your product can serve its purpose. But in order to do that, it is necessary to understand what the TAM of the country expects and demands. For example, Gen Z across the US and Europe are looking for brands with a focus on sustainability. If you have a business that is based on the central idea of sustainability and environmental protection, you have a great opportunity to get good sales.
Define brand positioning
Brand positioning is the image building and unique value that the brand will create among your target audience. Before you start marketing, you need to define your brand position so people know how different you are from your competitors and what your customers can expect from you compared to other brands in the same market. Additionally, you should adapt and update your brand positioning statement based on how customers perceive your product in different countries.
Understanding cultural differences
Each buyer has different interests, and the gap in those interests is even more pronounced when they own foreign land. What you sell in the US may not sell equally well in India or Asian countries. For example, US buyers like to buy cool, trendy products for themselves, while selling in South Asian countries or India, where the family culture is known, selling products with a traditional and family spirit should bring good sales.
Analyzing your competitor’s business strategies is a real thing. How: Because it helps you get a working strategy that works in Amazon’s international markets. This is an opportunity to identify better actionable insights. However, if you are an early mover in the market, there is every possible opportunity to get early and better sales.
With these important aspects covered, you’re ready to market your product to international Amazon buyers. Here are some of the best ways to sell your business and products internationally on Amazon.
What are the best international marketing strategies when selling on Amazon Global?
Marketing products to the right audience is essential to create awareness, increase market visibility and reach potential buyers.
Run Amazon Ads
Amazon has a full suite of marketing services that allow you to display various ads on your Amazon store or products. International sales require more visibility and a thriving presence ahead of customers’ search results, and that’s where Amazon can help you.
Use Amazon email services
Amazon provides many services to sellers to quickly win and expand their business among potential customers. You can deliver bulk email campaigns with Amazon Marketing Services and reach customer inboxes with trusted email authentication. You can use email marketing to inform your customers about new important events, exclusive coupons and new product launches.
Use regional language
If you have an Amazon storefront, don’t forget to use Amazon’s language converter to translate your storefront into the regional language of the country you sell to. This helps your buyers to connect with you and finance your trusted products for purchase.
Strengthen social media presence
Maintaining an excellent social media presence helps you connect with your buyers at their convenience. Additionally, people can freely connect with their favorite brands and express their shopping experiences on social media platforms. The more engagements and reviews you get, the better your chance of making a sale, because more engagement means more trust in social media.
Update the Q/A section of your Product Description
Let your customers know everything about your product so they can make confident purchasing decisions.
A good product description includes everything that potential customers will be looking for. You can also gain insight into how to better optimize your Q/A section by doing some competitive analysis.
Collaborate with Amazon agencies
Many agencies partner with Amazon and help sellers excel in various verticals such as review management, ad management, marketing services, content services and integration services. Be it managing reviews or managing feeds, as sellers you need to update these important aspects as they help you maintain a 5-star and good customer experience on Amazon.
How can CedCommerce help?
When selling to international markets on Amazon, having an automated feed management system is critical. With good feed management software, you can sync and manage all feeds on one dashboard. CedCommerce’s Shopify-Amazon sales channel app empowers merchants selling in multiple countries on Amazon with unique features. Below we present the highlighted ones.
- Support for multiple accounts. Stop navigating between different vendor accounts. Manage Amazon accounts per country from one central location. You can use the app to manage your account sales, inventory and shipping.
- Order control. Manage every Amazon order from your store and through FBA. Orders can be retrieved, created in your store, and updated with their shipping status on Amazon.
- Inventory control. By entering a predefined value for inventory levels, the Inventory Threshold option allows you to make your inventory more useful and helps you avoid running out of stock.
- Bulk product upload. Bulk uploading and importing of products is easily done using the application’s API architecture. Select the items you want to submit to Amazon based on a variety of criteria.
- Live Listing. Monitor Amazon products that are listed. Change the attributes and features of each product like variations, sizes, colors, etc. from the app itself. You no longer have to move between apps and Amazon accounts when this feature is part of your everyday life.
- Promote your handmade products. Create a catalog of your handmade products and sell them on Amazon.com in 14 categories such as accessories, artwork, decor and more. You can also manage orders and inventory for handmade products already listed on Amazon.
Additionally, our Amazon-Shopify integration comes with dedicated customer support that works around the clock to help you out with any technical glitches or issues you face.
Here we come to the end of the blog. Let us know your thoughts in the comments section below. Also, let us know how these tips help you sell your Amazon products internationally.