How to join Gen Z? Here are 4 proven ways.

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An omnichannel business means having multiple streams of income. But will a multi-channel business without your target audience and what your target audience is interested in buying ever make a good profit? That is definitely a NO. When selling on platforms like Shopify and Amazon, it becomes even more important to understand what you’re selling and who your products are aimed at. This blog is about where Gen Z goes, what Gen Z buys, how you can connect and sell your products on your Amazon-Shopify store with the right products, marketing and strategies to Gen Z, the third largest to dominate the generation group. (in the US).

But why only Gen Z?

When it comes to critical thinking, individuality, passion and a vision for the future, Gen Z is a generational group that fits the bill. With engaging platforms like Amazon and Shopify, where you as a seller can sell everything from creative materials to sustainable products to electronics and lifestyle, Gen Z is the highest potential audience that can look and think seriously and , ultimately, give your good sales. business.

And this brings me to our next question.

What makes Gen Z different from other generations?

You can’t target them if you don’t know who they are and what they like, and you’re unaware of their current shopping habits. To make it easier for you, we’ve done our research and here are some Gen Z shopping habits and preferences you should know by now:

• Gen Z loves to shop online, and you can bet on sales if your payment methods are incredibly easy for them. They love mobile payments and digital wallets.
• Since Gen Z are mostly in the early stages of earning, they are critical of spending on expensive items, making Affordability another criterion for choosing a brand or vendor over others.
• Social media plays an important role in influencing them to make purchasing decisions because it is where they can connect with their favorite brands, learn public opinion and even create user-generated content for their favorite brands.
• 73% of Gen Z consumers want brand values ​​to resonate with their beliefs and values.
• 25% of Gen Z shoppers depend on past shopping experiences with brands to make future purchases.
• Some other important factors that Gen Z considers are brand authenticity and transparency.
• Gen Z prefers omnichannel, and this proves why. 51% of Gen Z shoppers like to search for their brand’s official website, 47% prefer social media, 45% rely on recommendations from friends and family, and 44% depend on brick-and-mortar stores.

As a basic point, here are some specific points you need to ensure if you sell on giants like Amazon and Shopify.

How do you target Gen Z consumers?

• Build good customer reviews on Amazon as it goes a long way. Consumers come to see how others felt after buying from you. It determines the quality of your product and the buying experience of your customers.
• Build a social presence, which means building a really, really good social presence. after all, a brand should feel like a brand. Plus, your social presence helps them connect with you and communicate directly with their pain points.
• Give voice and experience the vision and value of your Gen Z buyer community. Sell ​​what communicates with their perception and life needs.
• Make products affordable and sustainable. With a conscious marketing and production effort, you might just make your product a hero among Gen Z shoppers.

But is that enough? Not true if you have an omnichannel business on Amazon and Shopify. What you sell is just as important as who you sell it to and how you sell it. Here are some of the top product categories you should be selling to tap into Gen Z buyers.

Top 4 Product Categories Gen Z is primarily interested in shopping

What is Gen Z buying is a big question, and here’s the answer. Gen Z is very different when it comes to lifestyle preferences. Since it is the youth period of their lives, they hover over anything that promotes enthusiasm, energy, knowledge, and health. Let’s take a look at these top 4 product categories.

Electronics and technology

Video games, smartphones, and headphones are the top electronic gadgets that Gen Z likes to shop for. The ever-increasing variety and power of technology is making the world more fascinating and scientific for this growing community of buyers. Furthermore, technological inventions and user experiences add to the core demand of Gen Z, exploring new dimensions. When you are on Amazon, selling electronics and gadgets can generate really good earnings.

Health and wellness

Gen Z is health conscious, and if you’re selling what their health and wellness requires, you’re sure to tap into their purchasing power. They already understand why wellness matters, and ultimately it’s up to you to engage with them in the right way on the right platform and give them the right product for an unforgettable customer experience.

Books and education

Who doesn’t know the power of Books, and it became more evident when Amazon started its billion dollar business with books. Selling books on Amazon can really be a profitable venture. Also, study lamps, study tables and other stationery items can never go out of season for Gen Z.

Self-care products

Apparel, beauty products, clothing and other lifestyle products are important to this generation group, being in their prime youth. These products may be more profitable to sell if combined with natural ingredients or fewer chemicals. The natural way and the use of sustainable and biodegradable products can be interesting for this target audience.

These 4 product categories summarize the broader categories of what Gen Z is buying.

How can CedCommerce help you streamline your sales journey on Amazon and Shopify?

When selling to Gen Z, you need to be technically well-equipped so that you never run into the problem of overselling or overstocking. CedCommerce creates solutions that enable sellers to launch and expand their online business across multiple sales platforms. With our new and advanced version Amazon by CedCommerce Merchants can streamline their omnichannel sales by connecting, centralizing, managing and streamlining multiple Amazon accounts and Shopify through a single dashboard.

With the app, you can easily create and sync Shopify and Amazon listings and average 200+ million unique visitors per month selling on Amazon. The app supports selling on Amazon for merchants in almost every part of the world from a Shopify store. Explore further to find out how to sell products on Amazon Marketplace from a Shopify store:

• Connect multiple Amazon accounts
• Support all categories
• Product template
• Create lists and offers
• Sync and track inventory in real time
• Manage orders and shipping
• Free 24×7 support

And here we come to the end of the blog. Let us know your thoughts in the comments section below.