When it comes to being a property manager, never underestimate the power of a A well-written, honest listing description.
Attracting potential guests to your list is all about visualization and imagination. Can a guest imagine enjoying your space? Can they imagine spending their valuable time and money on this experience? This is why a strong listing title, description, and image collection are so important. the sale of your list is make or break.
Step 1: A bold title
Staging what your listing has to offer starts right here. A catchy headline is where you can show the essence of your property while hopefully highlighting some of the strengths that the guest can appreciate.
What are the emotional adjectives (descriptive words) that best describe your space? Options include: Cozy, Charming, Beautiful, Modest, Luxurious, Comfortable, Spacious, Aesthetic, Homey, Ideal, Small, Elegant, Quiet, Private, Sustainable, Modern, etc.
Remember things.
- Your headline should appeal to mobile and desktop users equally. It remains
about 30 characters or less for maximum impact. - Avoid emojis, symbols or special characters.
- Do not write a title in ALL CAPS; save this for abbreviations (eg US, UK, New York, etc.). Capitalizing only the first letter of your title sentence makes it more readable for all guests.
Here are some examples of effective listing titles:
Compact loft in the heart of the city
Gorgeous island villa near the airport
Beachfront cottage with private pool
Eco-stay near the highest points of the trek
Step 2: An honest description
Emphasis on honesty. Trust us when we say that misleading potential guests with a grossly exaggerated or blatantly untrue listing description is simply not something you want to do.
Stories are an important factor in marketing your property for optimal bookings, but there’s a big difference between making something look polished and creating something to manipulate results. When writing your listing description, focus on the former, not the latter.
First, start thinking like a traveler. What information would you need if you wanted to reserve your property? Explain how the guest will feel in the space; Capturing the emotions of travelers is a great place to start. “Our eco-friendly property has a peaceful, off-the-grid feel, even though the city center is only a 10-minute drive away.”
Travelers appreciate it too descriptions that are preliminary and leave nothing as a surprise after registration. For example, if your apartment is on a main road and you can often hear consistent traffic during peak hours, say so. This gives the guest important insight before booking, which gives them time to accept the circumstances, as opposed to finding out about the specified destination after an already stressful journey.
Remember things.
- Keep your listing description comprehensive but concise. Visitors typically browse dozens of listings at once and want to find the gist of the item from the description; there is no need to include information already disclosed elsewhere such as facilities and amenities.
- Emphasize accessibility features, as this is the main selling point of any listing.
- Give context, especially when mentioning oddity. Giving context makes imperfections more relatable and less overwhelming.
- If in doubt, sift through some existing listings owned by other Nesters and take inspiration from their descriptions, especially positive reviews that attest to the integrity of both the Nester and the property.
Browse through. Book. Stay.
CuddlyNest: provides all accommodations to all travelers at an unbeatable price. This press release is part of a series from the CuddlyNest team regarding the Coronavirus outbreak. To see more information about our policy, visit our response page.