Etsy invites sellers to submit their stories for a chance to be profiled in a seller spotlight or other editorial opportunities, and has shared other ways to get the attention of its marketing team.
Etsy created a submission form with SurveyGizmo that asks for some basic information (name, shop name, location) and whether the seller runs their business full-time and alone, or with employees or partners.
The form describes the areas where sellers may be displayed and asks the seller to indicate their preferences, including the following:
- Etsy blog
- Etsy community space
- Etsy Seller Tutorial
- Etsy social media channels
- Etsy Success Podcast:
Etsy asks sellers to share their stories, including answers to questions like what inspired them to open an Etsy shop, what challenges they’ve overcome, and how Etsy income has impacted their family.
Etsy said it is also looking for meaningful stories and content from sellers to share with the press and on its social media channels, and encouraged sellers to use the hashtags #EtsyWorkspace and #EtsyProcess on sites like Instagram.
Seller profiles featured in newspapers and magazines help Etsy with its branding and marketing efforts, something it has realized since its inception. In a July 2022 Etsy Seller Handbook post, it offered sellers advice on getting featured, saying: “To generate more sales in the marketplace, Etsy’s Merchandising team searches for products that fit every merchandising campaign.”
Ina Steiner
