How to build a website that drives business growth

Your company website is the cornerstone of your business’s online presence, enabling customers to learn about your products and services and hopefully buy them. A well-designed and user-friendly website can therefore play a major role in your long-term success, driving growth and boosting profits. Discover how to make sure your online platform gets the job done below.

Provide a user-friendly design

If someone visits your site and finds it confusing to navigate, they won’t stay long. The last thing you want is a bad web design that scares away potential customers. To avoid this scenario, make sure your website design is responsive, has a clear menu bar, and includes a search function. SAGE blog advises further ensuring your content is easy to share, displays social media icons and includes clear contact information.

Include a mobile version

In addition to a desktop-friendly version of your website, you also need a great mobile version. Why? First and foremost, Google and other search engines value mobile functionality when deciding how to rank your website. Equally important, these days more people rely primarily on mobile devices such as smartphones and tablets to get online. By giving them a mobile-friendly site, you build credibility and earn their trust.

Make it search engine optimized

Good search engine optimization, or SEO, makes it easier for potential consumers to find your business website online. Be sure to apply SEO best practices when designing your platform. Joast: provides a comprehensive summary basic tips like localizing your site with Google, using long-tail keywords, and building backlinks. Integrating your website with social media is another way to drive organic traffic.

Add clear call-to-action buttons

A call to action, or CTA, encourages a website visitor to do something, such as visit a product page or sign up for a newsletter list. Clear CTA buttons can help convert website visitors into leads by encouraging them to take specific actions. Website banner is one of the attractive features of CTA. You can hire a graphic designer to make it or a software tool to create a custom wallpaper. Choose a banner template then customize it by font, color, text and images.

Update your content regularly

When you first start, your website will probably have basic content such as a homepage, about page, and contact page. However, as your business grows, so should your website. If you advertise products and services online, make sure these details are accurate and up to date. Integrating a blog into your website great way add industry-relevant content and establish yourself as a thought leader in your field.

Integrate CRM tool

Once you get customers to your site, you want to keep them there and ensure they have a seamless experience from start to finish. The right customer relationship management (CRM) tool can help. Integrate your CRM with your Enterprise Resource Planning, ERP, system to streamline your internal processes. a B2B e-commerce platform solution can help build a leading site.

Promote your site regularly

Last but not least, don’t let your awesome website sit there waiting to be discovered. Promote it actively. You can use social media to drive traffic and improve the performance of your website. For example, when you publish a new blog post, you should share it with your followers. This is just one of the many ways you can promote your website. Wix offers additional ideas and they all are free!

Your website isn’t just a digital storefront. It’s an interactive tool that you can use to engage customers, generate leads, and close deals. Make the most of it with the above tips.

For more business success content, check out The FinestShops Blog.

Guest post by Andy Hughes of
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