The pandemic accelerated the digital transformation. This was definitely our experience with Vista.
A few weeks after the pandemic began, we commissioned research to understand exactly what our customers wanted from us, and to no one’s surprise, the design and printing requirements of our SMB customers had changed.
The cafe on the corner no longer needed a paper menu. it needed QR codes so customers could view the menu on their phones, a slick website for online ordering, a strong social media presence; it’s all based on excellent branding. Instead of panicking, throwing up our hands, and walking out, we saw this as an opportunity to move away from being “just a printer” and become a full-fledged digital marketing and design partner for small businesses.
In this effort, we learned something important. digital transformation is not only for large corporations but also for small businesses to adapt and stay competitive in a busy market. Here are some key areas that small businesses can focus on to achieve digital transformation:
Prioritize your website
Whether you’re selling online or moving to a physical store, a A well-designed website is the foundation of your online presence. Not only does a website give your business credibility, it’s also a great way to share information about your offerings, build trust with clients and customers, and show them why you’re the one they want to do business with. Like your logo, your website is a marketing asset that will get a lot of exposure, so it’s important to be design-oriented. If you don’t have a background in web design, you should plan to use professional web design services to make sure your final website gets the results you need.
Boost your social media
An online presence is important for any small business, especially when you’re just starting out…and outside of your website, you need to be active on social media. First, consider which platforms are best for your business. Instagram is a shoppable platform that’s super visual, so if you’re into taking beautiful photos of your products, this could be a great platform for you.
You need a place to post updates about your business and want to have casual interactions with your customers. Apply on Twitter or Facebook. Or maybe you already spend most of your free time on TikTok. why not create a separate account for your business to share tutorials or behind-the-scenes content? No matter what industry you’re in, social media is a marketing tool that can help you grow your audience, engage with your customers, and showcase all that your business has to offer. Check out VistaCreate’s free, customizable social media templates to make your content stand out.
Invest in email marketing
Email marketing is a great way to connect with your customers and deliver targeted messages while driving engagement, sales and revenue, but only if you do it right. Start by cleaning up your email subscriber list. No matter how much time and effort you put into building your list, at some point you will have subscribers who are no longer engaged or interested in receiving your emails. Second, customize the “from” field. If you’re still sending your emails from a “no-reply” address, you’re missing a key opportunity to create a more personalized connection with your customers. Instead of sending your marketing emails from a generic “do not reply” address, create a personalized, branded address. And finally, put some thought into your subject line and pre-header text. Most people are bombarded with hundreds (or thousands!) of marketing emails every week. If you want your e-mail emails to be opened, you need a way to break through the clutter of an overcrowded inbox and grab your customers’ attention. Think about how you can differentiate your brand and your email. make emails stand out in a sea of other marketing messages.
Create valuable content
Sure, but the online market is incredibly crowded. Your customers are bombarded with advertisements at every turn. it’s easy to get lost in the crowd. Know your audience, know what they want, and produce and share content that is valuable to them through your content and social media platforms.
By following these steps, small businesses can successfully begin their digital transformation journey and position themselves for long-term success in today’s digital world.
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