How can sports properties use ChatGPT? – Sharing lessons that sports professionals can learn through sports content

ChatGPT is an artificial intelligence (AI) chatbot designed to respond to text-based queries and linguistic responses. It’s a free conversational model that generates human-like text when interacting with an app.

It’s fair to say that ChatGPT took the world by storm. The app reached 100 million users just two months after its launch (January 2023).

To learn more about ChatGPT, its usage and features, click here.

If you want to know more about the growth of ChatGPT, click here.

With the rise of AI, many opportunities have been offered to the sports industry. For example, the rapid growth of digital currency has been leveraged by sports properties placing their shares on the stock market. Furthermore, metaverse introduced new branding opportunities to strengthen fan engagement initiatives. Since ChatGPT is a few months old, how can sports facilities take advantage of this opportunity?

Interactive customer service

Engaging sports fans with a virtual customer service agent will enhance the customer experience. For example, having a chatbot that can answer common fan questions such as: “When will tickets be available for the next UFC event?”, “where is the cheapest store I can find a Spurs jersey for the upcoming season?” “How soon before LeBron James plans to meet and greet in the UK?”

The context of these questions enhanced by OpenAI will improve their experience as sports consumers with fast and accurate information.

Brighter fan engagement strategies

Despite the upward trajectory of digital growth, there are still challenges, for example, with more and more brands looking to create content, it’s becoming harder to stand out. For example, if you’re a Premier League marketer, you can use ChatGPT to analyze past content you’ve published on social platforms. This strategy can support your thought process behind maintaining a consistent tone of voice among your audience. In addition, it is also useful for saving time in the content creation process.

Report of summaries of sporting events

Typical behavior of sports fans is to expect live game reports and statistics during games and to be fully available as soon as possible after the football game is over. For example, after a Spurs game, I’m used to getting a pop-up notification for the BBC Sport app when I look at my phone, which has a match report.

The potential of ChatGPT could be a resource to help formulate summaries of sporting events using match day datasets. Doing so would be an innovative method to give fans an alternative way to get the value they want.

Language services

In sports like MMA, for example, the global appeal of press conferences in the UFC is huge. Although English is one of the most widely spoken languages ​​in the world, not everyone can speak and understand it fluently. Properties like the UFC hire translators and transcribers so fans can connect and engage with athletes from foreign cultures.

This is where ChatGPT can help. For example, when creating content to better connect with an international audience, ChatGPT can automate tasks like translating text into your preferred native language. Then when you go to make a tweet/caption on Instagram, the content is ready.

To learn more about how sports organizations can leverage ChatGPT, click here.

For a broader perspective on how OpenAI can be used outside of sports, click here.

Can you think of other ways ChatGPT could benefit the sports industry?

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