How are social media professionals using AI to streamline workflows?

Before we dive into the benefits of AI for social media workflows, let’s take a moment to understand what AI is and how it integrates into these processes. Artificial intelligence refers to the creation of intelligent machines capable of performing tasks that normally require human intelligence.

In the context of social media, AI is used to automate and improve various aspects of the workflow, such as content creation, scheduling, data analysis, and audience targeting.

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