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Customer expectations are rapidly increasing and what people are learning to love in one industry–like effortless food delivery– Meincreasingly defines what they expect from other industries. These ever-changing expectations put pressure on businesses to meet their customers where they are by delivering products faster, cheaper and more seamlessly than ever before.
Most checkout experiences have more than 18 fields, adding to a long, complicated checkout process and giving customers a great opportunity to abandon their carts. According to the Baymard Institute, 70% of customers will leave when the checkout process takes too long. Other research finds that most websites only need eight form fields for a checkout flow. Watch our webinar to learn how to overcome five common payment mistakes that over 90% of brands make.
At Elastic Path, we strive for checkout optimization to help brands continuously improve their conversion rates. We are pleased to offer one-click payments to all businesses using EP Payments powered by Stripe at no additional cost.
How easy is it for customers to use pay-per-click? See for yourself. The examples below illustrate the benefits of a simple and intuitive checkout flow for your customers.
One click payment is based on the industry’s largest “quick payment” network. With Stripe’s 30 million+ popular customers, one-click checkout automatically populates your customers’ payment and shipping details so they can checkout with one click. Enabling one-click payment is easy. just add and customize the payment element on the front-end, your customers will enjoy an easy and secure payment experience.
Create tangible business results.
- Increase conversions. Reduce cart abandonment by creating a frictionless, fast checkout experience. Pay-per-click increases conversion rates by over 7% for popular customers.
- Speed ​​up payment. By streamlining the process, customers can log out in just six seconds, nine times faster than anonymous customers.
- Optimize user experience. A simple checkout flow creates a better user experience for returning customers. Famous customers buy four times more often than anonymous customers.
The one-click checkout experience is as secure as it is simple for customers. Sensitive data is encrypted to keep it safe, and as a Level 1 Certified PCI Service Provider, EP Payments One Click Payment meets the highest level of certification available in the payments industry. Other benefits include:
1. Stores the Customer’s payment information
Customers who choose to store their payment details and shipping address in your one-click checkout storefront shop faster. It automatically fills in saved payment details and shipping address in just a few simple steps.
When customers use one-click payments on a new site or device, they’ll receive a one-time code to authenticate themselves.
Allow shoppers to check out in just six seconds, which is nine times faster for known customers than for anonymous customers.