Those of us who live, sleep and eat the e-commerce ecosystem can be in a bit of a bubble when thinking about shared economies. There are countless successful food and beverage franchises around the world that have little or no online presence. Online sales enable long-established brands to reach and market to new audiences they may have never sold to before. Take Dippin’ Dots, for example, which enabled our team to sell directly to customers online for the first time in the company’s 20-year history.
Retail is not dead. its experience is based and requires stalls to be effective
If you think retail is dead, how do you explain the dozens of direct-to-consumer digital native brands like Warby Parker, Rothy’s and Away that are launching are stores in North America and Europe. These brands focused heavily on connecting with their target audiences through digital channels, creating superior customer experiences and garnering the loyalty of … Read more