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The solution uses three Salesforce cloud technologies and MuleSoft’s Anypoint platform to accelerate business transformation for suppliers.
New York and Paris – March 4, 2019 – Capgemini today announced the launch of the new Salesforce Fullforce, a unified commerce solution for grocery.[1]
a solution designed to help grocers capture loyalty in the rapidly expanding online grocery market by improving the ordering experience. Developed by Lyons Consulting Group (LYONSCG), part of Capgemini, the Unified Commerce Solution for Grocery integrates e-commerce with marketing and customer service systems to help grocers personalize offers and deliver groceries faster.
Capgemini research shows that the level of online ordering will increase rapidly. 38 percent of U.S. customers already shop online from retailers (at least once or more times a week), and that’s expected to grow to 52 percent by 2021. Additionally, 40 percent of consumers now rank delivery services as a “must. have” feature for food and grocery shopping. And one in five consumers (20 percent) say they are willing to switch retailers if delivery services are not available.
Unified Commerce Solution for Grocery helps retailers realize their business goals and address the needs of the modern grocery shopper by providing e-commerce, marketing and customer service capabilities through Salesforce Commerce Cloud, Marketing Cloud and Service Cloud.
In addition, the solution includes MuleSoft’s Anypoint Platform™, which helps grocers integrate legacy data and applications, including point-of-sale, financial and inventory systems, loyalty, promotion engines and more. Together, the solution is designed to help grocers increase speed to market, provide a comprehensive strategy, integrate systems with customer-facing digital technologies, and implement new, innovative technologies to improve the customer experience. Capabilities include:
- Changes to previously placed orders are confirmed prior to shipment.
- Sort, search and filter products based on previous orders.
- Easily manage customer preferences by adding and saving favorite grocery items to the customer profile for quick reordering.
- Shop location-specific inventories with real-time product selection, pricing, and delivery time exploration.
- Simplifying and personalizing email marketing campaign deployment.
“With the online grocery market poised to grow significantly over the next few years, now is an exciting time to look for new, innovative ways to reach consumers and create truly differentiated digital shopping experiences.” said Rich Lyons, CEO of LYONSCG, part of the Capgemini Group. “This solution can help grocers quickly and cost-effectively deploy technology to fulfill orders, build loyalty and ultimately transform their business.”
The Unified Commerce Solution for Grocery further expands Capgemini’s unique combination of capabilities, alliances and expertise to deliver technology and business solutions for grocers and retailers on their transformational journey. It expands on last year’s launch of three Salesforce solutions for retailers and grocers.
“We are thrilled that Capgemini has once again been recognized as a Salesforce Fullforce Solution Partner and is helping companies in the grocery industry connect with their customers in completely new and innovative ways.” said Don Lynch, SVP, Global Alliances, Salesforce. “We work closely with Salesforce Fullforce Solution partners to ensure our clients benefit from Capgemini’s industry-proven expertise with the Salesforce platform.”
Capgemini has been a partner in Salesforce’s global strategic consulting alliance for more than 10 years, and its capabilities and portfolio of solutions continue to meet the digital customer experience needs of clients around the world, enabling them to achieve innovation and competitiveness.
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About Capgemini
A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the full breadth of client opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through a range of services from strategy to operations. Capgemini is driven by the belief that the business value of technology comes from and through people. It is a multicultural company with more than 200,000 team members in more than 40 countries. The group reported global revenue of 13.2 billion euros in 2018 (about $15.6 billion USD at average 2018 exchange rates).
Visit us at www.capgemini.com.
People matter, results count.
About Lyons Consulting Group
Lyons Consulting Group (LYONSCG), part of the Capgemini Group, is a leading global commercial services provider with capabilities that include consulting, digital agency, systems integration, technology services and managed services. LYONSCG combines proven methodologies, deep technical expertise and award-winning design to create digital commerce experiences that engage and transform consumers and shoppers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their commercial vision and continuously optimize it to drive profitable growth. LYONSCG is a Salesforce Commerce Cloud, SAP C/4HANA and Adobe Magento partner; is the winner of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards, as well as Magento Partner Excellence and Magento Innovator of the Year awards. For more information, visit www.lyonscg.com.
MuleSoft’s Anypoint Platform™ is a leading application networking platform. It enables organizations to build composite applications that connect applications, data and devices through API-driven connectivity to create a flexible application network. Anypoint Platform is a single, unified solution for iPaaS and full lifecycle API management, both on-premises and in the cloud.
Salesforce, Fullforce, Commerce Cloud, Marketing Cloud, Service Cloud and others are trademarks of salesforce.com, inc.
[1] Salesforce Fullforce Solutions are systems integrator or consulting partner offerings recognized for their expertise in leading Salesforce industries and other key solution areas. Fullforce Solution alliance partners have demonstrated a proven track record and customer success.
