It can also help create or develop a distinct brand for your business and remind current customers of it.
Creating interest in the product being sold is the main idea of advertising. After generating interest, the goal is to convince consumers to buy the product, even if they hadn’t considered doing so before.
Advertisements work by influencing consumers’ thoughts and feelings about a product or service using psychology. Advertising can work for your company in a number of ways, depending on your campaign goals.
They can include:
- Increased brand recognition
- Attracting potential customers
- Increasing sales of both existing and new products
- Introducing a brand new offer
- Setting your product apart from your competitors
The best advertising options of 2023
We all know the power of advertising. In fact, traditional advertising in print, radio and television has been around for a very long time.
However, traditional media is limited to outbound marketing, where businesses communicate directly with customers without direct feedback.
Using new media, businesses can engage with customers in real-time and help accelerate purchasing decisions.
To keep your customers interested and differentiate your business from the competition, you need to explore new options and technologies while keeping up to date with current trends.
Below are some advertising options you should consider in 2023 and beyond:
Interactive video advertising
The evolution of video advertising has shaped the way advertising works. Video ads are no longer static, as customers can immediately act on a Call to Action (CTA).
Interactive videos can include elements including:
- Interactive buttons
- Clickable hotspots
- Complex gamification
- Text that gradually appears
A shoppable video ad is another type of interactive video that is shown when a user watches a video about a product.
You can also offer incentives and rewards to get customers to shop.
More and more people are using their mobile phones to make purchasing decisions. In fact, about 3.5 billion smartphones are in use worldwide, and two-thirds of users use their mobile phones to shop.
Businesses are focusing their advertising efforts on prioritizing mobile versions of their web pages. By doing this, they can connect with potential customers and encourage online shopping.
Advertising cannot be effective if it is static and monotonous. Playable ads are a great way to increase brand awareness, encourage engagement, and get your business app installed.
They differ from traditional ads in that they combine interactivity and gamification to engage users in real time and generate quality leads.
Playable ads are particularly good at attracting high-quality users because they allow users to play for a short time before deciding whether or not to download the app.
Rich Media Banner Advertising:
Website banner advertising is one of the most popular types of online advertising and has come a long way. A poorly designed, irresponsible web ad that pops up and disrupts the viewer’s mobile experience is no longer viable.
Rich media banner ads, unlike traditional banner ads, are animated things that create an interactive experience.
These ads can expand, float, pause, rotate, and even scroll. They may also include flash games, surveys, videos, etc.
Social media advertising
Social media platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. can be used for social advertising.
Paid advertising in social networks has some advantages. One is the huge audience for ad offers.
They also come with great analytics to help segment your audience and provide powerful insights into your advertising efforts.
Additionally, social media platforms allow you to sponsor or promote posts to increase your reach.
Search Engine Optimization (SEO)
If potential customers can find your website, it can be a powerful marketing tool. The best way to accomplish this is through Search Engine Optimization (SEO).
With SEO, you can make changes to your website that will help it rank well in search engines like Google for queries related to your products or services.
SEO involves placing keywords related to your products or services on your website. So when people use those keywords in search engines like Google, the results, including your relevant pages, appear.
Businesses need to be vigilant and ensure that their advertising strategies are in line with the latest developments in technology.
They need to understand that advertising trends are evolving. And know that the places, methods and times they advertise will all change over time.
While traditional media advertising remains relevant, it’s also important to review your traditional campaign results. And then benefit from comparing them with your new media analytics.
Together, these two can provide a more complete picture of your customer’s specific interests. Use them to know exactly which demographics to focus on.
After all, you’ll need some original marketing concepts if you want your business to be visible in 2023 and beyond.
You should also back them up with some original ideas. It is important to differentiate your brand from the competition.
Don’t know where to start? Check out our free business advertising challenge.