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Doctor Who sets up shop in the metaverse. BBC Studios has teamed up with Reality+ to create a collection of immersive experiences in The Sandbox metaverse.
In the world of The Sandbox, fans will be able to interact with immersive content from their favorite brands, including Top Gear and Doctor Who, and enjoy the BBC’s event space. Pundits have declared “metaversion is dead” as an overhyped trend, but apparently no one told Doctor Who.
The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following several attempts to activate the brand on metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where players and brands can build, own and monetize their experiences on the blockchain.
Nicky Sheard, head of brands and licensing at BBC Studios, said in a statement: “I’m delighted that the BBC.
Studios is partnering with Reality+ and The Sandbox on this exciting venture. While the metaverse is still in its infancy, it has the potential to shape how we consume and entertain in the future, and I look forward to seeing how fans interact with our brands in this space. This project is part of BBC Studios’ wider ambitious plans to transform our brands into new categories, of which innovative technologies and platforms are an integral part.”
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BBC Studios joins more than 400 other entertainment brands that have accessed The Sandbox to date, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead and Adidas.
Reality+ co-founder Tony Pierce said in a statement. “We are excited to extend our cooperation.
with BBC Studios, not only to help them push the boundaries of what’s possible in metaversion, but also for the opportunity to deliver exciting new experiences for fans of these world-famous TV shows. We’ve already accomplished a lot with Doctor Who digital trading cards. With Worlds Apart, and now with a fantastic platform like The Sandbox, there’s a lot more to come.”
Sebastien Borget, CEO of The Sandbox, added in his statement: “We are proud that BBC Studios has chosen Reality+, a certified metaverse agency partner working on The Sandbox platform, to access world-leading brands such as Doctor Who and Top Gear. The BBC has a history of pioneering content that uses the latest technology and puts it into mainstream households. We believe this venture is an important step in bringing British culture and fans into virtual worlds.”
BBC Studios’ metaverse space The Sandbox will launch later this year, with further details to be announced at a later date.
Reality+ helps global brands transition to the Web3 with bespoke product, community and development strategies powered by an award-winning technology platform. It previously partnered with BBC Studios to develop Doctor Who. Worlds Apart digital trading card game.
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