Because De Carreaux is now the French leader in online tile sales, with the largest selection of tiles on the internet. However, the company did not grow its online business overnight and had to overcome some challenges to achieve this. However, an effective tool, a favorable schedule and a lot of determination were enough to focus their initiative on the stage or at least take it to the stage.
“The Big Picture”
Technological innovation is part of As de Carreaux’s DNA. customized products, virtual visits to showrooms, 3D preview of tiles in customers’ homes, etc. That’s why developing an online store is a natural fit for the company. This is what Sébastien Colombier, CEO of As de Carreaux, explains. “We had the logistical challenge of figuring out how to move the heavy and, most importantly, very fragile material. However, we still embarked on the move that was best. Today we want to say that our company is in one place. a tile store… and a digital startup. In addition, we had an advantage at launch. There weren’t many competitors in this space yet.”
But when creating its online store, the company did not immediately turn to PrestaShop, continues Stephanie Giroud, e-commerce manager at As de Carreaux.
We chose a CMS with someone dedicated to its development. And then, disappointment. the system was a bit limited in its development features, so we decided to switch to PrestaShop CMS, which, unlike our first choice, allows simplified content management.
The logistical challenge was overcome with a simple, flexible CMS and… a lot of courage.
Since de Caro embarked on the digital adventure more than 11 years ago with one priority: improve page load speed to offer a smooth user experience and make images the main focus. It’s a step the company has achieved with flying colors, even though they had to face some uncertainties when starting their e-commerce business. Their main concern was the risk of breakage that selling tiles online poses, especially due to the fragility and weight of the product. But when that fear was overcome, success finally dawned on the director of the company. “The biggest challenge has really been changing the mindset of that and democratizing this kind of online commerce.”
While developing an e-commerce site with PrestaShop version 2, Sébastien Colombier also reports that he appreciated the richness of available modules as well as the simplicity of implementation. These assets undoubtedly opened up a great number of possibilities in the internal development of the site, thus offering a high degree of flexibility and adaptability, which were more than welcome.
Offering samples before orders was also a good conversion lever. Also, developing our social media presence has helped increase our presence with new customers joining our online community. Continuous improvement of our delivery services has also allowed us to build a certain reputation, which has translated into effective word of mouth to recruit new customers. The continuous search for new levers of progress clearly contributes to the growth of our company. we’ll keep the basic steps a secret for now.adds the CEO of As de Carreaux.
PrestaShop Checkout, active for both company and customer
In addition to having a quality online store, As de Carreaux chose PrestaShop Checkout. This decision was only natural as the payment solution proves to be as versatile and easy to operate as the app, with the added benefit of also offering great flexibility to the customer.
Updates have no nasty surprises and are fully compatible with our CMS. Commissions are interesting and allow you to save significantlysays Stephanie Giraud.
So clearly a positive effect. “Today, most members of the company use this solution: developers, marketing, e-commerce and finance staff, and especially customer service for day-to-day order management.“ concludes the entrepreneur.
Visit the PrestaShop Checkout landing page to learn more about this all-in-one, secure and easy-to-use online payment solution.