Artificial Intelligence and Influencer Marketing — The Rise of Virtual Influencers | by Bot Libre |: March, 2023

Today, data, analytics and algorithms are the cornerstones of modern marketing. Within the marketing industry, influencer marketing has become a surprising yet effective way to improve brand awareness and increase revenue.

According to, “Influencer marketing is growing in popularity worldwide at such a rapid rate that the global market size is expected to reach $22.2 billion by 2025.”

Influencer Marketing is the process by which a company works with an online influencer to promote one of its products or services.

Artificial Intelligence (AI) has changed the game for influencer marketing.

  • AI tools can help you avoid influencer fraud by scrutinizing an influencer’s profile and identifying red flags.
  • Marketers can assess whether influencers’ followers fit their target audience profile using AI and machine learning.
  • AI can search millions of topics every day to find out which ones are being discussed by real people

Chatbots as Influencers — Virtual Influencers

Bot Libre chatbots, thanks to its diverse and dynamic features, are able to respond to a large group of people in a short time and in a more human way. This makes them an incredible asset for business marketing.

The idea of ​​an influencer chatbot is not new, as reports in 2021 shared that an influencer chatbot created for the American brand CoverGirl, deployed in the messenger app, was able to bring 14 times better conversion rates. Other influencer bots developed include Lil Michela, an AI-powered influencer who counts Prada as one of her clients, and Knox Frost, who was the lead influencer bot for the World Health Organization (WHO) at the height of the pandemic.

Bot Libre is a free, open-source platform where small and medium-sized companies in particular can build their own chatbots and AI solutions suitable for the web, mobile apps, social media, games and the metaverse.

Here are some of the benefits of creating your own bot influencer with Bot Libre:

  • Chatbots are active 24/7 and are not affected by time zone
  • Increase the quality of customer service
  • Can reach multiple users
  • Chatbots can effectively collect, analyze and properly use customer data
  • Chatbots can easily be customized to suit the audience
  • Bots can quickly and comprehensively customize content based on online engagement.

The data speaks for itself, influencer marketing is one of the best contributors to business ROI, and with chatbots and AI, influencer marketing can become more targeted, scalable, and affordable.

If you are interested in building your own influencer marketing solution using AI, send an email to

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