Amir named new CEO | BoF:

Adrian Ward-Rees is joining luxury brand Amiri as its new chief executive, expected to start on 1 April. Ward-Rees most recently served as Senior Vice President of Burberry.

Ward-Rees has an extensive history in fashion, including roles as global head of swim and apparel at swimwear company Speedo and CEO of Dior Homme.

In her new role, Ward-Rees will be tasked with expanding Amiri’s “California luxury” position while strengthening the brand’s global presence.

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Amiri takes over the lavish establishment

Fueled by its recent growth and a minority investment from Renzo Rosso’s OTB, Mike Amiri’s eponymous luxury label is growing on its own terms.

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