If you’re venturing into e-commerce, you’ve probably heard of Shopify. This powerful platform offers all the features you need for your fledgling e-commerce brand, including integrations, staff accounts, and built-in fraud protection.
But as your business grows, you may need more than the standard Shopify plans can offer. That’s where Shopify Plus comes in, a premium plan designed to support the needs of enterprise-level businesses as they grow and expand into wholesale or international markets.
There are many features Shopify Plus offers that previous plans lack, including fully customizable checkout, multiple international store options, app options, improved integration, and rich educational and support resources.
The tools and features available with Shopify Plus rival not only other platform offerings, but virtually all eCommerce platforms. Maybe that’s why some of the world’s top brands are using Shopify Plus to succeed.
Check out 9 successful eCommerce sites using Shopify Plus:
1. BAKblade
BAKblade is a men’s grooming brand that offers a patented line of men’s grooming tools and products, such as razors, blades and trimmers. The brand’s main selling proposition is its safe and smooth shave, whether wet or dry. What makes it successful? BAKblade grew from a small startup on Kickstarter and Indiegogo to a thriving eight-figure business with an influx of new customers.
Like other enterprise brands, BAKblade uses Shopify Plus to maximize its user experience and build customer trust and loyalty. The site is beautiful and functional, directing visitors to the products or information they need. BAKblade also offers valuable incentives such as a 60-day return policy, free shipping offers, in-depth customer reviews, and discounts for first-time customers.
2. All birds
Allbirds is a popular footwear brand that is hailed for its simplicity, comfort and durability. Despite humble beginnings, Allbirds was practically an “overnight success” and became a billion-dollar brand in just a few years. The customer base is passionate about the brand and its products, further fueling its word of mouth and social proof.
Clearly, what makes Allbirds successful are its well-crafted products and limited-edition designs that sell out quickly, creating a passionate following. However, Allbirds has a lot going for it, including intuitive product pages with high-quality photos, material lists, and a long list of product benefits. You’ll also find engagement features like Instagram updates and real customer reviews.
3. Makeup Geek
When Marlena Stell, a high school music teacher, launched her brand in 2008, she probably didn’t expect it to become one of the top makeup brands on Shopify Plus. Her unique approach with Makeup Geek transforms the highbrow cosmetics industry into a fun and accessible experience to help customers feel confident and comfortable with makeup and artistry. Her angle worked, turning Makeup Geek into a multi-million dollar cosmetics brand with a dedicated following.
Makeup Geek owes its success to many things, but Shopify Plus played a big role. Snell used Shopify Plus tools like step-by-step demonstrations suitable for different skill levels, customer testimonials and reviews, in-depth tutorials, inspired looks using Makeup Geek products, and more. In addition to driving engagement, this content helps customers get the most out of their product experience and feel confident.
4. Chubby
Chubbies is another brand that focuses on a male customer base. Chubbies sells men’s swimwear and trunks that are comfortable and stylish, giving men the same beach and swim fashion as women’s swimwear. The brand was founded by a group of friends in 2011, quickly growing into a massive e-commerce brand. Many brands start with physical locations and expand into e-commerce, but Chubbies took their growth and expanded into a brick-and-mortar business.
Shopify Plus has been an integral part of Chubbies’ success. The brand was able to focus on the website to make it intuitive and convenient for customers. The innovative checkout is powered by the customization feature of Shopify Plus, which offers specialized tools like instant payments, free shipping thresholds, and VIP promotions.
5. FLEO:
FLEO is a women’s sportswear brand, but with a key difference. This brand is not meant for pilates and yoga, it is entirely for women who lift and participate in crossfit. Designed by Babs King, the FLEO is designed to support lifters with comfortable gear to address a gap in the market.
There are many things going for FLEO, including a gap in the market, truly innovative products and limited editions that create urgency and collectability. Customers come to the site to get new styles, not get lost and feel left out.
6. PiperWai
PiperWai had a first mover advantage with an excellent concept and limited product categories. The brand was created in the founders’ kitchen, but after appearing on Shark Tank, it now boasts one of the best aluminum-free deodorants on the market. It even wins awards.
But the founders were committed to growth. They decided to create a website with a variety of engagement features and tools to gain customer loyalty and trust, such as customer profiles, a fun Instagram feed, user-generated content, and more.
7. Vape Superstore
Vape Superstore is a good example of a Shopify Plus brand that needs to get a little creative. Products like vape are highly regulated, like alcohol and tobacco, and brands cannot rely on conventional advertising methods to increase brand awareness and sales. Vape Superstore showed everyone how it’s done with creative marketing that drives organic growth without using PPC platforms.
The brand uses organic and affiliate marketing techniques to attract customers, but excellent website optimization is how they retain them. There are many benefits for customers with Vape Superstore, including an attractive rewards program.
8. Death Wish Coffee
Death Wish Coffee is unique among coffee brands in its edgy and NSFW attitude. Unlike Dunkin Donuts, Starbucks and Peet’s, Death Wish Coffee has an in-your-face message that attracts loyal customers. In no time, Death Wish Coffee became a brand worth over $3 million. It has a lot more to its credit, including one of Amazon’s top sellers, one of Shopify Plus’ top stores, and the official coffee sponsor of New York Comic Con. If that’s not enough, the brand offers limited edition Death Wish Coffee products to round out its coffee offerings.
It’s hard to pick just one thing that makes Death Wish Coffee so successful. His writing is very on brand, his personality is unique and consistent, and his brand cares about his customers. Death Wish Coffee uses Shopify Plus tools for a better customer experience, including product bundles, subscription offers, gift shopping, and more. Death Wish Coffee products are also available at retailers such as Wegmans and Walmart.
9. MVMT Clocks
MVMT Watches is one of Shopify’s most popular success stories. The multi-million dollar e-commerce business is growing day by day, even after a decade. MVMT Watches launched on Indiegogo, becoming the second most funded fashion campaign. Eventually. MVMT Watches received nearly $290,000 in support.
Most of the audience is millennials, so MVMT Watches focuses on value-based benefits like free shipping, a 24-month warranty, a solid brand reputation, and of course, unique product designs that you won’t find anywhere else. To promote word of mouth referrals, MVMT Watches has affiliate and ambassador programs and customers can complement their purchases with eyewear, jewelry and merchandise.
Ready to try Shopify Plus?
Shopify Plus offers exclusive benefits for enterprise-level brands looking to scale, such as customizable checkout features, automation, and international store clones. If you plan to grow or expand, take a look at what Shopify Plus has to offer.
Biography of the author.
Ville Houttu is the founder and CEO of Vincit USA. He helped Vincit’s parent company go public in Finland on the Nasdaq First North market. Will has an M.Sc. in Engineering and focuses on a lean work model while expanding operations that value development and design innovation. Under Ville’s leadership, Vincit USA was named one of the Inc 5000 Fastest Growing Companies. In 2020, it was featured in FAST’s Top 50 Best Workplaces for Innovators. He’s also an Ironman triathlete who plays pedal steel guitar on several Spotify albums.