623% increase in e-commerce email revenue


Clavio – Email Marketing Strategy – Monthly Campaigns – Calendar Strategy Planning – Automation of flows – A/B testing – Design – Copywriting:


A product of celebrity dentist and Lenny Kravitz, Twice launched as an alternative to boring oral care, but needed a strategy for profitable growth.

The problem

After doing our Project in the audit, the Blue Stout team identified opportunities to use email to increase sales from automations and campaigns while reducing churn.

Here’s what we found.

  • Problem 1: Email only accounted for 8% of revenue.
  • Problem 2: Email flows in Clavio were underperforming.
  • Problem 3: There was a high drop in their monthly subscription plan.
  • Problem 4: Weekly email campaigns were sent to the full list, resulting in low open rates and poor engagement rates.


Blue Stout developed a strategy to accelerate revenue growth through email improve on-site email acquisition increase list size and increase top funnel prospects.

Then we made six new streams At Clavio, each targets a different stage of the customer journey.

By emailing customers at these critical points in the customer journey, they are nurtured and motivated to take the next important step toward purchase.

Cheers twice!

increase e-commerce email revenue

Next up is us Churn Reduction stream launched reduce unsubscribe rate by targeting subscribers most likely to unsubscribe.

After all, we are segmented the email list based on customer engagement and synchronized the rate of weekly email sends to match each client’s engagement.

The result was a 623% increase in email revenue in just 8 months, and an 8% to 18% increase in total sales from email.

Summary of approved statistics

  • 623% increase in email revenue in 8 months

Working with Blue Stout gave us confidence that our email marketing was in great hands. Working with Allen, Derek and the team made sure that our email. emails are continuously optimized and tested. We have seen significant growth in our program with them and recommend Blue Stout to anyone looking to improve their email marketing functionality.

– Julian Levine, CEO | www.smiletwice.com

Think we can help improve your e-commerce email revenue? Let’s see if it’s a good fit. Apply for a free strategy call here: bluestout.com/strategy/

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