6 Best Selling Subscription Product Ideas

We’ve put together a list of 6 subscription product ideas to market your business to the ever-growing subscription products and services market.

Subscription-based models are becoming increasingly popular among consumers and e-commerce merchants.

So popular, in fact, that subscription e-commerce growth rates have reached 68%, and the industry is expected to reach £388.2 billion (US$478.2 billion) by 2026.

The first thing you might think of when it comes to subscriptions is probably digital services like Netflix, but there are plenty of other industries that have exploded onto the scene. We’ve created the list below to give you an idea of ​​the 6 most successful ecommerce subscription product ideas.

Grooming and beauty products:

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Photo by Sincerely Media on Unsplash

Consumers love the convenience of having grooming and beauty supplies delivered to their doorstep on a regular basis. A key way to incorporate a subscription model into your grooming or beauty business is to offer repeat orders of frequently used products so they arrive at your customer’s door before the previous purchase runs out. Razors, hair care, skin care, and makeup are just a few examples of care and beauty products that sell well as subscriptions.

This category also provides subscription boxes that send consumers a monthly (or quarterly) box full of goodies from their favorite online brand. Scentish sells a monthly subscription box that offers 6 assorted bath and body products each month, with limited edition bath bombs and other items only available through their subscription. Another option would be to offer a subscription that delivers a new type of product or a new seasonal scent each month. Here’s another one of our blogs that discusses 5 subscription-based business examples if you need more information.

Food and drinks

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Photo: RoseBox on Unsplash

With the growing popularity of meal kit delivery services like HelloFresh and Gousto, food and beverage subscription boxes are really having their moment. Meal package subscription services are expected to grow by 11.26%, reaching a market size of $2.75 billion by 2027.

With such rapid growth, the implications for small businesses are huge. Coffee subscriptions and snack boxes are popular food and beverage items that sell well as subscriptions. A coffee delivery subscription can be something practical, like subscribing to receive your choice of coffee (or tea) in the mail on a regular basis, or something more exciting, like a “coffee of the month” subscription. Snack and candy stores can also tap into this market easily by offering regular delivery of a themed box of treats.

Animal products

Photo by Curology on Unsplash

Any pet owner will know the terrifying feeling of feeding Fido and realizing there is no food left. Subscription pet products are the answer to this problem, making it a no-brainer for your customers to order their pet food on a recurring subscription. Aside from the simple convenience of never running out of food, pet owners also love subscription boxes and toys for their furry or feathered friends.

Fitness and health

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Image source: Instagram

Vitamins and supplements are everyday products, which means they fit well with the concept of a subscription delivery service. Protein powder subscriptions are really popular in the fitness industry, with some companies now offering a surprise flavor each month to keep consumers interested and on their toes.

Home and office supplies

clean living subscription
Image source: Instagram

Office and school supplies, cleaning supplies, and other household items can be offered as subscriptions. This saves consumers the time and effort of making these purchases in-store and ensures they always have the supplies they need.


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Image source: The Little Sensory Box

Streaming services are likely the first thing that comes to mind when you think of an entertainment subscription, but there are many more options. Puzzles, toys, and monthly book subscriptions are just a few examples of entertainment items that sell well as a repeat delivery service.

The key to a successful subscription model is either offering products that consumers need or use regularly, or offering new surprises to your customers every month. No matter what type of subscription service you choose to offer, it’s important to provide a comfortable and hassle-free experience.

As an eCommerce seller, it’s important to evaluate the products in your inventory and determine if a subscription model could be a beneficial addition to your business. If you’re ready to build an online business that offers subscription products, EKM is here to help.

The ekm site shows a user purchasing a protein shake using subscriptions

EKM’s Subscriptions feature is designed to help eCommerce merchants use recurring payments to increase their revenue and customer loyalty.

Our own-brand payment gateway EKMPay, powered by ClearAccept, offers EKM merchants the ability to accept subscription payments, discounts on recurring purchases, and easily manage and send recurring orders with our Subscriptions feature.

Get started today with EKM and EKMPay.

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