2023 Holiday and Holiday Season Calendar for Amazon Sellers

2023 Amazon Holiday Calendar

2023 Holiday and Holiday Season Calendar for Amazon Sellers

2023 Holiday and Holiday Season Calendar for Amazon Sellers


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With the first month of 2023 already in the past, Amazon sellers should be ready with their plans for the following months of this year. This includes plans that have key on-sale dates, holidays, and e-commerce events that occur throughout the year. It’s important to stay abreast of developments in the e-commerce industry that will affect consumer buying habits. Luckily, we have a solution for all you Amazon-Shopify sellers: the 2023 Events Calendar.

This calendar will help you plan all important dates in advance and help you decide when to prepare for several events and seasons.

Here’s what’s left after January 2023.

February 2023

If giveaways are what you sell, make sure you have fully optimized listings that include Valentine’s Day keywords ready for your ad campaigns.

Just before Valentine’s Day is Super Bowl LVI. E-commerce business owners with sports merchandise and products suitable for Super Bowl parties need to optimize their listings and ad campaigns.

  • February 1: Start of Black History Month
  • February 2: Stinking Day
  • February 12: Super Bowl Sunday
  • February 14: Valentine’s Day
  • February 20: Presidents’ Day
  • February 20: Family Day (Canada)

March 2023

Vendors selling travel products, pool party decorations, or items that help facilitate a Spring Break party should be ready for bigger sales this month.

  • March 8: International Women’s Day
  • March 12: Daylight Saving Time
  • March 17: St. Patrick’s Day
  • March 20: The first day of spring
  • March 26-29. Shop talk

April 2023

Easter or the month of April is good for sellers who sell products that add to the Easter celebrations. Make sure your listings are optimized and ads are running on Easter-related keywords.

  • April 1: April 1st day
  • April 2-8: Holy Week
  • April 7: Good Friday
  • April 9: Holy Easter
  • April 11: National Animal Day
  • April 22: Earth Day

May 2023.

May is usually a month of celebrations. It has many opportunities that certain categories of e-commerce businesses should be prepared for. This month’s festivities begin with Cinco De Mayo. If you sell party supplies or margarita glasses, get ready for bigger sales this month. It may be a good time for Chinese sellers to prepare for the Labor Day sales at the beginning of the month. Next up is Mother’s Day, an occasion considered a mega-gifting holiday. Consider adding Mother’s Day keywords to your ad campaigns during this period for better RoI and conversions.

Rounding out the month is a three-day weekend that ends on Memorial Day. Items such as folding chairs, cots, American flags, American flag clothing, or anything related to the American flag will be in demand during this period.

  • May 1-4 is Labor Day in China
  • May 3-4. White Label Expo:
  • May 14: Mother’s Day
  • May 4-6. Vendor Summit
  • May 31: Memorial Day

June 2023

June, or Pride Month, is a festive month with many days of celebration that greatly influence consumer purchasing decisions. From June 1st, items celebrating gender identity, pride clothing and the rainbow flag will be among the most sought after. Flag Day is next, and while it’s not an official federal holiday, it’s a day when many cities hold parades and events celebrating the American flag. All government buildings will leave the colors.

Having just seen Mother’s Day pass in May, it’s Father’s Day that Amazon sellers need to be ready for in June. Sellers selling Father’s Day products should have their inventory ready and optimize their ad campaigns to include gift-related keywords.

  • June 1: Pride month begins
  • June 14: Flag Day
  • June 18: Father’s Day
  • June 19 June tenth
  • June 21 The first day of summer

July 2023

The month of patriotism and the holiday of all Americans, Independence Day, something that is long awaited by everyone, comes in the month of July. American flag items, very similar to Memorial Day items, are the most popular items during this period. According to a JungleScout report, more than 400,000 American flags were sold on Amazon in the three weeks before July 4, 2022.

Travel-related items and summer essentials are popular items that sellers should be ready to sell this month.

  • July 1st: Canada Day
  • July 4: Independence Day

August 2023

This is the month known for the Back to School campaign, an event that many parents follow. Popular items during this period include school supplies, backpacks, laptops and other essentials. Marketers should optimize their listings and ad campaigns to have the right keywords for back to school. You can also expect better conversions by offering limited-time deals to your listings.

  • August 16: Back to School

September 2023

The arrival of football season sets September apart from all other months. Amazon sellers of NFL jerseys, football party favors and sporting goods should brace their stocks for a sharp increase in order flow.

  • September 4: Labor Day
  • September 9: The NFL season begins
  • September 23: The first day of autumn

September is also one of the best times to prepare for the holiday season.

October 2023

The month of Halloween is what sets October apart from all the rest. Vendors selling Halloween costumes must ensure that their stock is well stocked and healthy.

  • October 9: Indigenous Peoples Day/Columbus Day
  • October 9: Canadian Thanksgiving
  • October 31: Halloween
  • October 31: Last day to stock up before the Lunar New Year

November 2023

Well, the holiday season announces its arrival with the arrival of Halloween. Amazon Sellers should be accordingly prepared this time for upcoming important days like Black Friday and Cyber ​​Monday. Make sure your rebate plans are in place and ready to roll.

  • November 1: Last day to stock Amazon warehouse inventory for Black Friday/Cyber ​​Monday and the holiday season
  • November 1: Start of National Native American Heritage Month
  • November 5: Daylight Saving Time
  • November 8: election day
  • November 11: Veterans Day and Singles Day
  • November 11. Memorial Day (Canada)
  • November 23: Thanksgiving
  • November 24: Black Friday
  • November 25: Small Business Week
  • November 27: Cyber ​​Monday

December 2023

The month when both gift shopping usually peaks and the holiday season arrives. To make the most of this period, Amazon sellers should ensure that their inventory is replenished. All things considered, check that all coupons and discounts are ready and that ad campaigns are optimized for holiday keywords.

  • December 17: Super Saturday
  • December 7-15: Hanukkah
  • December 21, the first day of winter
  • December 24: Christmas Eve
  • December 25: Christmas
  • December 26-January 1: Kwanzaa
  • December 26: Boxing Day (Canada)
  • December 31: New Year’s Day

Make the most of 2023 with CedCommerce.

Hopefully, you now have an idea of ​​all the dates you need to remember to get the most out of 2023. Keep track of all these important dates in your calendar and be prepared in advance for these days.

For more help on how to sell on Amazon from Shopify or maximize your store’s potential on Amazon, CedCommerce is always at your service. Selling on Amazon from Shopify couldn’t be easier with CedCommerce’s Shopify-Amazon Integration plugin. We wish you all the best in 2023!

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