There are several factors that affect the potential success of an e-commerce business, from choosing the right platform to marketing your products. Many members of the online small business community have experience with this type of business. Check out their top tips below for starting your online store.
Find the best eCommerce platforms for CPGs
Choosing the right e-commerce tools can have a huge impact on a consumer packaged goods business. There are tons of options to choose from. So check out this Noogata post by Eyal Katz for a guide to the best.
Increase e-commerce sales with live shopping videos
One of the main obstacles for e-commerce shoppers is the inability to see products up close and in a realistic environment. But video can help alleviate some concerns. In this Inspire to Thrive post, Gaurav Sharma explores how to use live video for eCommerce. And BizSugar members shared their thoughts here.
Avoid these mistakes in your eCommerce business
All business owners make mistakes at some point. But some can be particularly harmful. So it’s best to avoid them if possible. Ivan Widjaya dives into some preventable ecommerce mistakes in this Noobpreneur post.
Gain a competitive edge with custom web design
The right website design can give any business a competitive edge. But it is especially important when running an e-commerce site. Learn about the benefits of custom web design in this post from Pixel Productions by James Daniels.
Design emails that convert
Email marketing is another online tool that can be used in almost any industry. And it’s one of the most powerful ecommerce sales conversion strategies. So how can you make every email more impactful? Get tips from Nick Stevens in this Blog Wizard post. Then head over to BizSugar to see what members are saying.
Align your email series for the Buyer’s Journey
In most cases, email marketing involves a series of messages that are tailored to the potential buyer’s experience. This may look different for e-commerce businesses than for other industries. Read some helpful tips in this post by Kristina Shkriabina of KyLeads.
Use SMS in your business and marketing tactics
SMS text messaging is another communication tactic that many consumers use every day. So it can be part of an effective marketing strategy. In this post on Inspirational Marketing Tactics, Sean Supple shares how to use these types of messages to reach potential customers.
Enhance user data security
E-commerce sites collect a lot of data from customers, including contact and payment information. So keeping this information safe is important. Asha Rajput offers tips for increasing UX security in this 300Mind Studio post.
Increase your website’s ranking with on-page SEO
SEO can make your e-commerce website more visible to potential customers. There are several changes you can make to each page to increase traffic. Read this Tray Gold post by Anthony Williams for tips. Then visit the BizSugar community to see member comments.
Start an Etsy shop and make money from home!
You don’t have to build a website from scratch to create a successful eCommerce business. Marketplaces like Etsy allow you to list and sell items so you can make money from home. For a complete guide, see this post on The Work at Home Woman blog by Nell Taliercio.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please email your news tips to sbtips@gmail.com.
Image: Envato Elements